If you are a graphic designer, you will know that there are several fields and that each of them requires a specific methodology, preparation and skills. As with any type of work, specialization is a key element In the professional world, the more specialized we are, the more we will be able to deepen to a much higher level and this will logically be reflected in the results. Therefore, it is highly recommended to choose one of these fields and embark on a path towards it. improvement with the aim of being efficient to our maximum degree.
There are different classifications regarding the branches or specialties of graphic design. I will provide you with one but, depending on the source, it may vary although not in a substantial way.
- Advertising graphic design: Its main function is to present a product in an attractive way so that it is accepted by many consumers. The work is focused on the creation of posters, brochures, flyers ...
- Editorial design: This branch is dedicated especially to the layout and composition of publications such as magazines, books or newspapers.
- Corporate identity design: In this area, graphic design works on the physical representation of the concept of unity between all the elements that belong to the company (the logo is an essential element) with the aim of implementing a style and materializing the brand.
- Web design: Its activity consists of the planning, design and implementation of websites. Navigability, interactivity and usability are essential elements, so this specialty will inevitably be closely linked to the field of programming.
- Packaging design: It is an adjoining specialty between graphic design and industrial design. As its name indicates, its work is oriented towards the creation of packaging, taking into account graphic and structural aspects.
- Typographic design: It is intended to optimize the graphic version of verbal messages taking into account formal, structural and of course aesthetic aspects of numbers, letters ...
- Multimedia design: Different branches that include text, fonts, videos, sound, animation collaborate in its task.
Do you already know which branch you are going to choose? Do you have any other classification or data of interest? If so, share it with us.