Storytelling consists of a technique used to tell stories in a way that all listeners, readers and / or viewers manage to perceive and understand the brand's message.
It is a fairly old method, which for some time has been used to a great extent in online brands, because the difference between telling a story and performing a Storytelling is that Storytelling is used to refer to a brand, service and / or product.
How to use Storytelling in marketing strategies
Since it has been widely accepted, this technique allowed new concepts to be developed, among which are the “emotional marketing"And"marketing storytelling”. The latter used to refer to the idea of telling those stories that are linked in some way with a brand.
Also and through the concept of "marketing storytelling”, A new professional figure also emerged, known as the Storyteller.
Who is the Storyteller and what does it do?
The Storyteller is the person in charge of carrying out the Storytelling of a brand, whether personal or corporate, being one of its main functions is to investigate what the personal or corporate history of said brand is, make connections between events, and make the story understandable in addition to being human, etc.
Benefits of storytelling when used as a marketing strategy
Within the main benefits you can achieve by using Storytelling As a marketing strategy, there are the following:
It's easy to remember: Every story has a beginning, middle and end. They show a sequence of events, making them easy to remember, as well as making it easier to identify them.
They have a great diffusion: Since they are easily remembered, they are also usually quite easy to transmit, which allows that story to be shared more and more, and consequently, the beneficial word of mouth occurs.
They inspire confidence: If the most “intimate” stories of the brand are told, it is possible for viewers to identify more closely with some of the aspects shown in them, creating an optimal climate to inspire confidence.
They appeal to the sensitive side and produce a connection: Well-told and well-resourced stories tend to create connections in viewers, while also revealing the emotional side of the brand.
Make an infographic to tell the story
In order for your brand to develop an unforgettable story, you need to ask yourself some questions before you start designing or creating an infographic:
How did it all start? The public wants a successful brand or company to tell how it started.
What was your dream You must say what is the essence of your brand, what was the objective when starting the business, and what is that dream that drives you.
What obstacles have you overcome? Always, regardless of the path chosen, there are stones that make us stumble, however, the important thing is not about the number of times you have fallen, but how many times you have gotten up, since it is something that actually achieves inspire multiple people.
How did you manage to meet the objectives? If you manage to convey with an infographic the story of how you achieved your goals, you will give people confidence and those emotions will be linked to your brand.
What are your new goals? It is essential to highlight in the infographic what your new goals are as a brand or company. Showing development and constant evolution is an excellent way to inspire and motivate people.
You have to answer these questions before perform Storytelling in your infographics.