They are not always those brands that surprise us of finding a new logo that is either trendsetting or refreshing enough to be copied over and over again. We have to remember how the typography of the entry of Stranger Things has managed to make many imitate that eighty way of starting a great television series.
Is now the World Chess Championship 2018 which uses an inspiring way of understanding what a game of this exciting game is, to show us that everywhere, with a little idea and intention, we can find a showcase in which to find the most striking and creative ideas .
And is that the monochrome of the 2018 World Chess Championship branding It is more than suggestive and very sexy when it mixes the silhouette of two people fused together before a game of this very particular board game.
Is Shuka design agency work and that includes the sexiest creativity we've ever been able to find in a game of chess. By mixing simple design patterns such as squares or stars, they are able to innovate to interest us in their great work.
Key figure shows two figures fighting in a strange pose in which his black and white hands move the pieces to try to win the final victory in a game of chess.
Una surprising way to illustrate an ancient board game that has left a community that has always walked through conservative spaces speechless, since the rules of this game have remained the same for a long time.
El Shuka's branding can be seen on posters, mugs and more, to even offer it from a limited print edition while copies exist. Do not waste the moment and come over by the link to get one. Distant but related to chess, to this mouse and the elephant.