The best newsletter management platforms

There is currently a series of services that try to favor the management of all customer emails in order to carry out effective marketing campaigns. Platforms like Mailrelay for sending mass emails are alternatives to happiness when choosing the audience that best suits us for a marketing campaign.

Mailrelay

Una interesting alternative such as email marketing and that has penetrated very well in our country it is Mailrelay. It has a free monthly plan of up to 3.000 subscribers and uses some features to take into account such as its advanced statistics, its own algorithms to help the arrival of mass mail, having your own assigned consultant and a free autoresponder that you can customize.

Without a doubt, Mailrelay is a platform with which to enter the world of email marketing and mass mailing to go testing which one may interest us the most. Is a of those options that are in accordance with the European data lawTherefore, if this issue worries you, it is an option to take into account for mass email campaigns. It has prepaid vouchers that allow you to reach an exact number of emails for competitive prices and that includes the limit of subscribers for the emails sent. As a detail, it has an app for iPhone in the Enterprise plan.

Mailchimp

Mailchimp has emerged as one of the best services when it comes to managing all the emails that we can get from the thousands of customers who have subscribed to our newsletter. Although due to European data protection laws, this service He has had some very hard opponents to peel and that they use to have the data of their clients housed in European lands, so that it is not a cause for alarm if we seek that our mailing list is circumscribed by these parts.

We face one of the big names when one talks about email marketing. Its virtues go through offering a wide variety of features that allow both a large or small business to work perfectly with the email marketing they need from a single platform.

For those who are used to the qualities of Mailchimp, we can talk about four basic functions- A simple campaign builder, powerful email automation features, deep analytics, and hundreds of integrations with other platforms. We can also talk about your templates or that drag-and-drop system to make creating campaigns as easy as possible.

AWeber

Among its best features, for a service established in 1998, is its ability to create multiple email lists to store different groups subscribers. You can create all the automated sequences for emails you want, in order to use them to "serve" the content to the subscribers we have.

Offers access to a library of templates, drag-drop interface, mobile app so you don't miss a thing anywhere, social media integration and the option to go through the free trial with a limit of 500 contacts. Perhaps this point will put you back, since you can quickly see yourself outnumbered and have to move on to your monthly payment.

ActiveCampaign

We can talk about their CRM functions to manage the new leads we are looking for, or its very simple control panel in its use that allows you to program that massive sending of emails. We are facing one of the most interesting options, if we want extra services apart from the management of the newsletter.

It is characterized by its drag-and-drop interface, marketing automation, an intuitive control panel, its tools for contact management and the ability to create personalized sales processes. We cannot ignore its ability to integrate with more than 150 apps. A of the best platforms for small businesses and startups that start their journey and want to have everything in one: email marketing, CRM and automated platform.

Campaign Monitor

Direct to the creation of personalized messages and that make our brand stand out to all the clients we have subscribed to. All your emails are made in such a way that they work very well in different resolutions and screen sizes.

Ideal for scheduling the sending of campaigns at a specific time so that it can go out just at the moment we want. One of the most popular services, reaching 200.000 businesses worldwide.

GetResponse

Another of the important names in email marketing. It is perfect for small / medium size businesses and we could say that its best quality is that it takes us directly to what we need from an email marketing service. This means that, if you are starting in this world, it is one of the best options.

It offers a wide variety of templates, over 500, and is famous for great value user support. his cost is quite affordable when compared to other services and it has some characteristics to detail, but being concise in what an email marketing platform is in itself, is one of its greatest values. You can blame the lack of rules for automation, but otherwise, ten. It is also appreciated that we have it in Spanish, so it does not lack anything.

ConvertKit

Uno from new to email marketing And that has been decided to be the ideal platform for bloggers, authors and those who are dedicated to informing about all kinds of products. As we have said, they are focused on bloggers, so it has a series of very easy tools to create a list and move the content through mass emails.

An interface with small details, which favors the view of web forms, mass emails and automation processes, without forgetting a section created for the construction of email campaigns around web courses. They do not have a free option, and its price is double that of GetResponse, so you have to look at that specific function so that we know how to take advantage of it well if we are a blogger.

constant Contact

Fall into these lines by your 60 day free trial with which you can really know if it is what you need. Another one designed for small companies and characterized by its ease of editing the templates offered by default. Another of their values ​​is that their mass emails arrive with 98% and what they boast of.

We can also comment on a renewed interface to this day, simple campaign automation and its trial period that goes up to 60 days so that you can convince yourself. When choosing a platform it is interesting to try several, and if they allow a use like Constant Contact, all the better. One of its negative points is its limited forms as well as the design options.

Emma

Un service that boasts great design and this is noticeable the moment we look at the large collection of templates that it offers us. The team behind this service also offers the ability to hire them to create a unique template or even to schedule a campaign.

Integrates into apps like Shopify, so you can focus on emails that have purchased one of our products. This is not a cheap service, but it is one of the ideal ones to create emails that have a special design touch.

iContact

We are facing an alternative in Spanish that distances itself from others by offer the ability to manage all the contacts we have from other apps that we already use in our business. Clients that we already have on the list, apart from offering the opportunity to find new contacts who join our subscription list.

Integrated with platforms such as Salesforce or even Drupal, you can import contacts and use their data to segment the created lists. We cannot bypass their social networking tools in order to launch scheduled posts to Twitter and Facebook.

SendinBlue

This email marketing tool serves for both email and SMS messages, so it's a "two in one" for your website. A perfect platform to be integrated into WordPress, PrestaShop and Magento, as well as having its API to integrate it ourselves.

Email newsletters, drip campaigns and transactional emails are some of its main functions, as is the ability to create our own templates or import an HTML page to send it as an email. Its cost is free until the sending of 9.000 emails per month, then we will have to checkout for $ 7,37 per month to get to send 40.000 emails. Oh, and it's also in our language.

vertical response

vertical response uses a simple and clean interface that simplifies things when composing emails of great elegance to send to our contacts. Ready-made templates can be used, edited and converted into emails and subscription forms.

We are before the composition of dedicated emails for mobile, or, what is the same, responsive. You have the option to integrate it with Salesforce to access more advanced marketing projects. Free up to 4.000 emails and 1.000 contacts per month.