The well-known Barcelona football club, Barça, makes a branding investment to update and adapt to the new public. The most notable change is observed in its shield. The consultancy has been carried out by the branding agency PRICE, specialized in strategy, identity, activation and brand management.
The agency highlights the need to adapt to the new times, and consider the update of the shield essential. This new design enhance the colors blue and scarlet; gives prominence to ball and simplifies the shapes and colors of the shield set.
Bet on the flat design on your shield
With the aim of being one of the most outstanding brands at an international level, Barcelona is committed to a design flat design. Has opted for a more homogeneous image respecting its shape and essence that characterizes him.
The differences between the last change of the shield in 2001 are perfectly visible, and can be counted in a total of seven changes.
The seven changes to the Barça shield
Below we will name the seven changes that Barcelona's image has undergone in the new branding audit.
- We start with the typography. Remove the acronym FCB located in the center of the shield, in this way, we achieve that the upper and lower part are more integrated between them.
- La central ball gains prominence. It stands out thanks to the black lines and is in a more centered position.
- Se remove all internal lines of the shield. It gives us a cleaner image and brings harmony to the design.
- Se reduce total colors used seven to five.
- As we discussed in the previous point, the colors are reduced and the same happens with the yellow. Two different shades of yellow appeared on the previous shield. Currently it is committed to only a chromatic range.
- The same goes for him azulgrana, it is unified in just one.
- Finally, the flag stripes they are reduced to a total of five.
The official submission date is next October 20 in which it will be presented for the approval of the members of the Club in the Assembly of Committees.