One of the most important points to develop a quality work is to have a good briefing. In it we will establish in the form of memory the strengths and weaknesses of our client and based on it we will develop a strategic plan to achieve our objectives and meet needs through our work. However, it is also one of the most problematic phases in the designer's work plan, either because it is not possible for us to access certain information or directly due to lack of predisposition of the client. In it, it is necessary to establish a close relationship with our interlocutor in order to find strategic resources that fit the case in question. The truth is that there are clients who turn out to be more problematic than others and there are also challenges that turn out to be more complex and motivating than others. In any case even the biggest problem or discussion can be reduced to a simple and funny anecdote that helps us to evolve and why not remember our learnings with humor.
What if we had to do a briefing for the Three Kings? What kind of strategy would you help them develop to compete against Santa Claus? In this comic Christmas greeting the agency Bread Advertising has answered this complex and comical question. Below I leave you with his video and from Creativos Online We wish you a good start to the year. Let's start the year with great force, desire to create and above all a lot of design! See you next year!
Good!
From Workana Studio we congratulate all the creatives who do this type of work!