As in all areas and sectors, there is always places and sites with more popularity, predilection and admiration in a specific sector. Just as Hollywood is known as the city of the American dream for actors and filmmakers, other cities stand out for their creative class, that is, to accommodate, settle and locate personalities and professionals who stand out in the creative sector in the city to contribute cache. Among these cities they have always stood out Buenos Aires, Barcelona or Madrid.
A professor at the University of Toronto dedicated to finding and highlighting creatives, Professor Richard Florida, published in 2002 a book entitled "The Rise of the Creative Class". In this publication we find, in his opinion, the people and groups that consider themselves to be the protagonists of history.
Protagonists of "The Rise of the Creative Class"
The protagonists of this book are those people who stand out in the creative sector. In other words, those who receive the most income, the best paid and the most influential tend to be these professionals. Their knowledge, social relationships valued in the environment grant these privileges to the cities where they reside.
Cities or their inhabitants
We must ask ourselves if it is the cities or their citizens that make a place creative. Given what has been seen, the cities are responsible for locating people with prestige in their territory to win the battle. The benefits of recruiting creatives in our society are linked to the jobs offered by companies. These generate potential candidates. You could say that we live in a war for talent of the creatives.
The neighborhoods of creative cities
Concentration and massification of creatives or also called bohemians have a consequence of transformation of the small humble neighborhoods of the big cities. Some clear examples are the locations of how Malasaña, in Madrid; or the Born, in Barcelona. The popularization of these sites has generated a rise in the price of their shops and rentals, and therefore, moving your neighbors older than they are replaced by qualified professionals. In summary, we could say that being "cool" weighs more than tradition.
We can see a campaign that encourages the activation of creativity in Buenos Aires and the participation of its citizens to promote their neighborhood.
In conclusion, we must consider that measure promoting a neighborhood means transforming it and get it to an extreme where let's lose its essence, so that once again, economic interests prevail over culture. Worth it?