Like every year, companies in charge of digital marketing or graphic design prepare for the new market. It is true that every time the year goes by, for oneself it seems that not much more than some objectives that we set ourselves (and sometimes do not meet) seem to happen. But for companies it is a new opportunity due to the adaptation to new purchasing models.. In this article we are going to show you the creative trends of 2023 according to Adobe.
These trends, after different studies carried out by the companies, come to determine what will be carried out this year. More or less successful, these trends do not deal with something random, on the contrary. It is something that is determined and ends in the previous year, which makes us predict that it can be carried out in the following year. That is why large companies such as Adobe, carrying out an exhaustive study, are launched to determine what the trend may be.
Who is Adobe and who is conducting the study
Adobe is the company par excellence in terms of editing tools. Whether it's photography, video, or even programming, Adobe is at the forefront of any marketer and creative. Although there are also other companies that compete, at the moment they do not reach the level of Adobe, because they already have a lot of experience and strengtha. Their programs, known as Photoshop or iIllustrator, are the reference for many, which is why they have a voice to carry out these trends.
To carry out the annual trends that will determine the designs is the Adobe Stock team. That after an in-depth analysis of the trends that have been prevailing at the end of 2022, they have drawn some conclusions. According to them, the changing movements of society forced by recent events such as a viral pandemic or a war in Europe, have caused users to seek peace of mind.
Content that provides tranquility and calm due to its closeness and entertainment capacity, images that inspire new ways of thinking, as well as the constant prioritization of authentic, inclusive and unfiltered experiences.
This does not make the design stagnant, since people continue to want to see changes and adaptations to the new realities.. The different models of living in society mean that trends vary and adjust to the needs of users. That is why, according to these determining factors, they will adjust to the model that transmits the demanded values, as we will see below.
Psychic Waves.
According to this study, psychic waves will be something implemented in the design in 2023. Since these reflect, according to the Adobe Stock department, well-being and a new experimentation. They are part of the same aesthetic and a state of mind in an increasingly unstable world and complex in which we live.
As we can see, the team has created a category of photographs with these waves of certain shapes.. This category sometimes works as a relaxing element of the design, even as a spiritual element. Pleasant colors and shapes, with degraded pastel tones and face-to-face elements reminiscent of a spa salon, although with a more futuristic image.
Animals and Influencers
These elements have played a fundamental role for a few months and a greater presence is expected in 2023. These elements are stuffed animals or fictitious influencers. The demand for television commercials with 3D animation is increasing. This revolves around expressive, quirky and charismatic characters to support the messages they do with the viewer. They are combined with nice and fun typography, very mobile and informal that approach the viewer.
This type of trend is not limited to a single ad type or brand. We can see it in some cases of software, restoration or fashion. But We have also been able to verify this in the new advertising campaigns of the government ministries. Where to give a message they use "influencers" of this type to reach the youngest when it comes to aspects such as violence or drug use.
The Real is radical
According to the study, we can also see, a growing trend in the truly authentic, people. Something that has happened as a result of technologies and the use of them, is everything that has to do with filters. And it is that it is increasingly difficult to discern between what is authentic and what is edited or retouched. With this sometimes abusive trend, people increasingly demand authenticity.
On this occasion, the elements that speak the most are rebels. Something that seems the least rebellious, such as teaching ordinary people, becomes something else. Aesthetics that adopt the aesthetics of other decades, colors and fashions that are not defined. How can it be a boy with clothes that apparently were for a girl or vice versa. All this combined with stickers (stickers), daring fonts that capture attention and fight against something perfect.
retro active
A rather daring nostalgia among generation Z. The new generation is experimenting and testing new trends as a result of what happened in decades where they did not live. This movement captures a time in Spain such as the 90s or 2000s. This captures again the use of skateboards, cassette tapes or elements that have already been discontinued by the industry, but that return as a decorative element.
Fonts evoke styles grunge of these decades, teen magazines and arcade games to create fun throughout vintage. And with the rise of generative art, Retro Active looks, textures, and shades are just as popular for virtual avatars and influencers as they are for real models.
These four trends that we have explained here and what can you see from Adobe, can be used to carry out advertising campaigns or the aesthetics of a movie if we want it to work. Since these basic elements they can make us hit the viewer's gaze and the target audience that we want to address. If you also want to make these designs with an infinite number of resources, you can keep visiting Creativos Online, to get inspired or get more tools to design.