One of the most problematic debates in the world of creation is the creation and configuration of a true and original seal that differentiates us from other creators. But the identity of each author is configured over time, the style we adopt has a significant weight and in fact having a unique and differentiating seal is one of the goals that all of us who dedicate ourselves to the world of the image have because that in some way also means that we have found our site, that we are situated and we have a defined line of work and something that goes beyond, we have found an effective channel to express ourselves.
In this regard, I would like to talk today about isotopies, which are the personal marks that are identifying the creator of a certain work. The function that these marks have in a discourse is to somehow regulate our visual text and thus create a kind of harmony, a flow that gives some meaning to the texts developed by each author and that provide an alternative level of meaning. In this way the author gains a great deal of freedom, independence and property. What sunflowers can mean as a symbol within Van Gogh's work, for example, do not mean the same as sunflowers that appear within the work of another painter or artist, and this is so due to the construction of independent and complete imageries or universes. .
This element is totally connected with the time of postmodernism which is also related to the concept of authorship. The stamp of an independent author and the cult that has been created around the figure of the author over the years has a lot to do with the emergence of art schools and the avant-garde. Since then, the records, the ways of creation and the characteristics appeared as the instrument through which the identity of the creator could be materialized and with it the value of his totally transgressive vision and the germ of his own break with the mass of artistic works.
To learn more about an author, a comparative analysis of his works throughout his career is necessarily necessary. It is in this way that we can obtain a faithful reflection of the evolution of the artist and his work, and in the same way we can do it with our own work. For us, the significant and identifying symbols (in Van Gogh one of them was the sunflower, but in your case it is probably another) that best represent our vision can change their meaning and acquire new nuances with the passage of time. This is something very important and really interesting. The language of an artist should be dynamic and change over time as this is an indicator of evolution and richness.
Many authors have defined isotopies or copyright marks based on a series of characteristics:
- They are based on proposition of alternatives different or opposed to the usual in reception modes.
- It is intended to offer, in most cases, a personal and intimate point of view through approaches to modes of personal representation, and great importance is given to experimental creativity methods.
- To denote the personal behavior of a certain author, they are usually offer transgressions to the canons established within the aesthetic configuration of a certain era.
This is an issue that involves nuclear controversy in the world of creation. How does an artist find his identity and his own stamp? How is the creation process developed so that each of the works developed are related to each other and undeniable children of the author himself? The rupture is almost necessary because it is a symptom that the creator has managed to look within himself to the point of going beyond the canons systematically established in our society. In this way, he has managed to break with external imposition in a process of revolutionary rediscovery and expression on a personal and artistic level.
There is no formula to find the answer, nor is there a magic recipe that will turn us into solid and autonomous artistic personalities, but in part there is the magic of the entire creation process: Each one finds their formula, their process and their technique to achieve effectively materialize the inner world into something external that contains a universal and recognizable charge in the eyes of any seer. After all, what the artist does in a way is reDiscovery inside to offer the world magnetic and above all original content, which can only be developed, created and exhibited by that artist.