The importance of color psychology in art and design it is very important within graphic arts as well as outside. Color is a language that transmit messages as powerful as those transmitted by images and fonts. One color will always be associated with an emotion, a signifier that connotes secondary messages that manage to convey all kinds of emotions.
The color has been a fundamental element in art where artists of all kinds have used it as a fundamental element in their works, a red color will reflect passion while a blue one soothes. Color is and will always be the artist's great ally.
Colors and emotions are elements that are related achieving in this way generate a graphic language that get connected with our way of seeing the world. A color or hue is nothing more than a wavelength that our brain manages to decipher after being perceived by our eyes, this is only a part but What does a color transmit to us? We have always had that feeling of calm when we are watching a sunset or a feeling of energy while walking through a forest. Our relationship with colors is very high and manages to convey all kinds of sensations. Some colors will make us feel energetic and others just the opposite, based on all this relationship between color and emotions advertising and art have used this tool as a weapon to reach the viewer.
We group the colors in dmain groups: warm and cold. The warm colors They are the ones I know the most they approach yellow and fire, are colors that they transmit more energy.
The cold colors are those who they approach the blue and the sea, these colors pass calm and tranquility.
We have to know that certain colors are related to certain sensations positive but why? if we look at a sunset we will see orange (warm) colors that they convey feelings of calm. The feeling of calm that you get a sunset get our brain to establish a relationship between that good moment and its main characteristics, in this case the color. Our brain uses the relationship of elements continually, for example we associate the shape of a face with a stain on the wall.
At cinema we find many references to the importance of color and its use to convey sensations. Each film has a specific shade of color because depending on the film and its story, it must represent one thing or another. A film about love and happiness is not the same as one about fear, the colors that these concepts represent change and this is used to convey even better the feelings that they want to represent.
Depending on what we are looking to represent we must use one color or another. Colors are one more language that we must bear in mind in all kinds of graphic projects. When we are going to create any type of graphic project we have to know from the outset what we are seeking to represent in order to translate that message graphically through the use of color. It is advisable do a preliminary preparation of any type of project for organize well all the content of our project and to be able to bear in mind these types of graphic questions. Before starting to work, think about what the colors you are going to use represent.
What does my color represent? What do I want to represent? Is my color related to what I am looking for?
Representing emotions and concepts through color It is a job that we must be very careful because color is a great ally for the representation of emotions. Can you imagine seeing a horror movie with pink? It could be to die for but laughing ...
Lcolors will always be associated with emotions therefore we must always make sure beforehand that what we are looking to represent can be achieved with a certain color. Learn to play with color just as you play with images, shapes and fonts.