The importance of creating a good naming to a brand or product es fundamental for both the creative and the entrepreneur. The name of a brand o product can be a fundamental part of your triumph or failure as it is the only means for users to address it and the brand to users through this communication channel.
Knowing the importance of the name for a brand and know how to do a good process of naming It is a fundamental step when defining the name of a brand, product or even some type of project. Structure information, seeking references and making a proposal based on a series of previously established guidelines could be the key to <strong>success</strong> of our work.
When we have to do a job of naming it is highly recommended to have enough information and references of all kinds on trademarks or other references that can serve as creative stimulation. A good reference is Ferdinand Beltran being a great professional within the process of naming for brands and products. We can also search for information online, books, or any other source.
First of all we will analyze our brand: define their values, actions, what they do, where they do it, objectives, who they are aimed at ... etc.
Let's start making a breakdown of main features of our brand or product in such a way that we can clearly see the key points (essence) of the brand. It is recommended throughout this process of naming use graphic material to make the content breakdown, we can use a blackboard, colors ... etc.
Summary steps of the naming could be the following:
- Meet: know the brand and its values.
- Search: information, references to know what already exists on that topic.
- Freemind (open mind): break down possible ideas for our name, establish relationships ... etc.
After knowing how our brand is, we must begin to look for information related on those values that we have defined previously. We can search for information general or look up information about the origin of the names of existing brands.
The next step is to Open the mind and start building relationships with labels of our brand. The idea is to search: relationships, word games, and all kinds of ideas that help us find that perfect name for our brand or product.
Now we are going to see a small example to create a possible naming from a fictitious company.
- This fictitious commission seeks to create the name of a APP of economic public transport, mainly they want to focus on buses and car sharing (reference blablacar). Those who reach a more universal audience for that reason would like their name to be in English.
- We start search for references and keywords that represent the application:
- possible keywords: transport, car, bus, economic.
A name based on the application industry representation where its users are going to move mainly: car and bus. With these two words translated into english we get the word SEARCH, a word easy to remember and that is related to the action of the application.
By way of inspiration let's see the naming of the brand of mobile phone amen.
amena has a name that is based on the relation of the word "pleasant" with its values: young, different, alternative, striking company, far from boredom and routine. Are these values and this way of selling to the world which makes their name work when creating this relationship since they sell themselves that way and not another. If we put this same name to another mobile phone company we would not have the same result because the other companies do not sell that way. With ente we realize the importance of tbe clear about brand values when creating a name that defines it.