Packaging creative to improve product sales and achieve stand out in the market It can mean the success or failure of a new product if it manages to stand out from its competitors. In a market saturated by so many products it is essential to highlight among others and attract customers for that reason the creative design of the packaging has managed to offer the user a new range of very striking products where the appearance, function and even ethics they play a fundamental role when it comes to selling.
Ecological materials that respect our planet, packaging that allows user interaction and product, and a whole assortment of creative proposals so that the user feels that he is not buying a simple product but a small work of art to take home.
A container that can be eaten
La concern for the planet and waste is something that is the order of the day, many companies seek to create a eco line respectable with the medium to reach a consumer who feels that spark of responsibility towards his planet, that is why many companies have focused on creating totally ecological and responsible packaging, being even possible eat the container itself... eat the container! do not or throw it away but enjoy its flavor, this is something that we can see in a container from the KFC company where the consumer can eat the container. It is definitely a great way to reduce waste in a very practical way.
If we talk about a certain style within this type of packaging for organic products we could say they have some general characteristics that make them stand out from the rest of the products that are not natural.
- Material recycled carton
- Paints black, gray, brown, green.
- Integrated neat and clean
- Sample of the product (die-cuts that reveal the inside)
All products have a characteristic style Because they have been designed in such a way so that they are within a group, it is a system that makes the consumer understand what the product that they are seeing on the supermarket shelf is about. If we walk around a herbalist and start looking at the eco-friendly product designs we will realize that they have a very similar appearance totally different from what we can see in a common supermarket, this is done because we have already related that determined style for this type of product.
When creating this type of packaging, it is done keeping in mind a series of ecological bases that arise in the design phase to be able to create a container that works correctly, as long as we are talking about a good eco design these aspects will be looked at with a magnifying glass.
A container can also be practical and useful For the user, far from being just a simple protection of the product, if the purpose of the product is enhanced by the design of its packaging, get the user to enjoy that design.
In the packaging design that we see in the bottom picture we can see how it has been achieved combine good design with utility plus a certain echo touch due to the use of materials related to this style, such as cardboard. The user can take their coffee together with other products together.
Many times we will meet creative packaging seeking get our attention by the use of attractive graphic elements that achieves enhance the product. In the image below we can see how in the design of a paint brush container a face drawn with the idea of simulating a beard was added.
As a lover of design and original products, on many occasions I have not been able to resist the temptation to take me a product simply because of its good design, It's very common collect this type of packaging to have them as visual references for future work. If you don't want to fill your house with containers, what you can do is take photos of them and save them.
Play with the shape of the product may be another way to create a original packaging design as is the case with this loaf of bread that plays with its shape to relate the product to a gnome.
With this design we do not see any practical function for the user but if we see that game and that way of create grace when we see the product on the supermarket shelves. It is undoubtedly a great work that stands out for its simplicity and creativity to see that relationship that no one saw before.
A container is the first thing we see When we look at a product for this reason we must ensure that our packaging is attractive to the user without forgetting that it must be practical and focused on some logical bases that we must plan in the design stage. It would be a mistake to make a container of a natural product with materials that are totally harmful to the planet, this would be a conflict with product philosophy.
In the world of design everything must be justified In such a way that the proposed proposals are logical and effective, this does not mean that we renounce creativity but that we must approach it in a correct way. A container is as important as a corporate image That is why we must have everything very well tied when working on this type of project.