Juan Roid admits that Mercadona website "It sucks" and confirms important changes for 2018.
"Your website is shit”, Have been largely the statements of customers and is that to the surprise of many people, Juan Roig, president of Mercadona, has attested to this statement once he experienced online shopping on that page. It does not take much effort to reach this conclusion and it is enough to enter your website and we will immediately realize its design, which does not respond at all to the true design that this kind of website should have. Added to this, we also have the progressive development of competition websites, which, do not stop presenting totally serious designs.
Why is the design of a website so important?
The president of this chain of online supermarkets has promised to potentially change this website by 2018, applying a more efficient online strategy, as well as some designs present in the interface of said program. "It will be in a different way and we will surprise”, Declared the president of this website in relation to these changes, to later affirm that in the event that online shopping does not continue to be profitable, they will decide not to start it.
Roig has affirmed all this within his intervention in the presentation of the results of the web in 2016, in which he announced the next page moves. Likewise, they have also assured that they will reduce the benefits they obtain on the page by a third, going from about 636 million to obtaining about 200 million for the next 2 years.
What type of design does Mercadona online need?
Fundamentally, one of the most emblematic problems that we can find on the mercadona website is its cover and that is that many users affirm that its design is "assimilates one from the 90s”. Too they talk about their colors and shapesThey are very simple and limited, a question that is not seen in today's pages thanks to the ease with which we can edit our web designs.
There are problems about the activity within it of who can carry out their actions within the web, as well as the incentives for purchase by customers, since it seems that these are very worn.
El DO NOT show images of products that are purchased has also been one of the main complaints this website has received.
Much is expected of the improved version of this website, for this reason, the expectation eventually increases, thanks to the fact that, despite the failures and errors, many are the people who still bet on this online supermarket.