What is the Millennial Branding? Applied to graphic design, this points towards having to go back to the simplest designs in sight, which do not generate as much noise and are more minimalist without compromising the message that a certain brand wants to convey through its logo.
It is not a secret that today there is a lot of information in hand, thanks to the technological devices such as smartphones and tablets, so much so that it is impossible to handle in so few hours that we have in the day for it.
Millennial Branding, is to be informed without being saturated
Let's talk about the simple designs that have been emerging in the framework of Millennial Branding.
Friendly letters
We refer to the different types of user-friendly letteringIn this sense, the important brands that take place on the web have seen an opportunity to improve communication with their users by adapt your logos in such a way that they always look attractive on any platform now and in the future.
Such is the very notorious case of Google and Ombré, where you can certainly perceive the pleasant changes with the naked eye.
Negative space
This is used in a way that generates a fairly subtle message, with the good use of negative space, a balanced and two-dimensional message, which provides the viewer with all the information they need without adding words; It is a trend that is widely used and valued and that resurfaces thanks to Millennial Branding.
The linked
Brands that use this system to make their logos, somehow understand the current reality where we are all linked and related thanks to the Internet and that by using this linking technique they manage to provide strength and affinity with their users, making them strong and user preference factor.
Corners
It is said that when generating square, rectangular shapes, forming corners and right angles, It is being sent a message of simplicity, union and tranquility to the psyche of the user and influencing the groups that look at the logos of the brands that use it.
Line art
This type of design uses single line stroke that runs through the entire logo arising in a very natural way, now there is a variant that consists of logo creations with the use of intermittent or discontinuous lines that add dimensionality to the figure and some movement.
It is suggested that if they are going to scale design attention is paid that details are not lost.
Bars
The messages or logos that are made from bars, send clear messages to the user of solidity, control, sobriety, organizational robustness, connecting immediately with those who seek to give a meaning of order to everything chaotic around us.
We have seen how today, the need for the user to perceive and have at hand information that reaches them in a quite pleasant, clear and simple way prevails, such as the “Millennial branding”And as the creators and companies that sell their brands on the web have been good and attentive listeners, taking a step forward and in order to meet the demands of their audience they have been willing to do whatever is necessary to satisfy them.
And it is that we have been observing very carefully how the big brands have asked their designers to make the modifications to their logos in such a way that now they are perceived much more pleasant to the eye and they have not lost the essence of their message.
Without a doubt, well-managed technology gives us excellent work tools and unmatched communication, but if we allow it to saturate us with unnecessary information and if those who try to give us a message do not notice in time how exhausting it can be handle so much informationYour message, your product, and your brand may not get where it needs to go and fall by the wayside.