LEGO is giving its marketing a twist to reinvent ourselves and not lose weight in the face of this digital world that floods us. This time he does it with a series of construction sets aimed at adults and so they can relax, or relax.
A great idea that comes from one of the most famous toy companies in the world and that has been adapting really well to today's times. Decades has been with us those pieces, blocks and toys that enhance the creativity of both children and adults.
The series is called LEGO FORMA, a series of sets inspired by all kinds of fish and that will allow you to relax so that you take it all very zen.
It arrives with the aim of give creativity enough space in your day so that you take things in life in another way or perspective. And it is that this collection of sets is designed with the accent placed on adults.
Unlike other types of sets, LEGO FORMA is based on an aesthetic of the sets with more organic shapes and more "rounded" or soft. Instead of the rectangular blocks we are used to, with this new series we find more neutral colors with all kinds of geometries.
Once those parts are put on, those parts will make up the three-dimensional skeleton of a fish, and that can be personalized with a series of skins of different colors so that we can transform it into a shark or the same salmon.
Another series of non-rigid blocks allows these models to be move like they would in real life. With a few twists, we can imitate those movements so that we have a creative figure that is very different from what we have always seen with LEGO.
As well we have this indiegogo project that intends to give it a twist to what has always been LEGO.