La biscuit brand recognized all over the world for that chocolate and that palm oil, you have removed the letter 'O' from your logo design. That is, it has turned it into a negative space in which our mind is able to draw the 'O' as if it were there.
It was Oreo that posted his logo image on Facebook, but with the absence of the letter 'O' to everyone's surprise. The reason for this? Because everything has its motive and is related to the Red Cross and a more than important commitment to raise awareness.
The disappearance of the letter 'O' from the Oreo brand is due to an initiative in which the Red Cross has taken part to encourage anyone to participate in World Blood Donor Day.
Our O's are missing! Help us fill them up for #WorldBloodDonorDay by clicking the link and signing up with the American Red Cross to donate your O's, A's, and B's. #MissingTypes https://t.co/56DRujTVxf pic.twitter.com/s9LT3kZmzI
- OREO Cookie (@Oreo) June 14, 2019
As the day went, the Oreo cookie was filling with that cream that has made the brand so popular. Finally the two 'O' were returned to their site and everything continues as always with this brand that has sought in its logo the necessary impact to attract the attention of many on Twitter and other social networks such as Facebook.
It all has to do with the type of blood to donate. It is not that it is an 'O' as such, but it can be 0 negative or 0 positive. And this is where Oreo has played in such a way to give a good marketing bump and call the attention of all those who can participate in the Red Cross letter for that special day.
Is ABO blood group system, so the Red Cross has reacted by addressing all companies that could remove those letters from their logo for that special day. We talk about Amazon, Adobe and many others; by the way, soon you will have Adobe Fresco as a drawing app new for your mobile devices.