The Power of Infographics: Why Are They So Important?

Infographics as a communicative format in the digital medium stands as the most effective resource for transmitting information at a viral level. This is a fact and as a format it has influenced the construction and development of content, multiplying the synthetic and minimalist quality. Today we need textual formats and designs capable of fulfilling their function with complete simplicity and above all speed. Its conceptual, textual, schematic and attractive component makes it in a certain sense the parachute of the written media that seemed to stagnate before the growth of multimedia.

We move in a digital environment, which mutates and changes

at breakneck speed. Interactivity has been established as a new basis for the mass media and video has become the great king of the Internet. Nevertheless the textual format has also been able to adapt to this era of hybridization by mutating its format, its treatment and its tonic as well as mixing directly with other formats.

The infographic is born with a clear function, to renew the aesthetics and drink from the power of the picture. This is where design comes in; where psychology, graphic arts and communication come together to multiply their potential and attract a large number of readers.

Infographics are effective and compelling because they exploit the resources of graphic arts, psychology, and language.

But in practical terms, why is infographic so irresistible to the community of readers? What benefits does it bring to an advertising campaign, a medium or a marketing or communication agency? Here are five good reasons that every designer and content creator should know.

Infographics simplify complex issues

From the functioning of the organism to the logic that a business system follows. Issues that seem complex and require a great deal of length are summarized in a tiny space. By combining texts with images we manage to attract attention and establish logic at a glance making the concepts much easier to digest and assimilate.

Distinction and added value

The reader has become accustomed to consuming information following a traditional structure and arrangement. Large masses of text with more or less complex information, but in short, they require time and predisposition. However, the infographic breaks with the whole process and somehow gets into the reader by the very force of the visual message. Our public, whether they want to or not, will receive the information and the message in question and in a very agile way. A single glance will suffice One look and we will have already captured the user's attention.

Social connotations

Whether we like it or not, there is a class of content that, when consumed, defines the personality of the user and therefore has a social dimension. The type of content we share and add to our own bio in a way defines who we are. The infographic allows sharing large amounts of content with related sectors as colleagues work

or class. Has the ability to intensify the exchange process and enhance the reader's own professional personality (or not), so it will always be an incentive for our users to decide to share it actively.

Speed: The cornerstone of strategy

Speed ​​is perhaps the most important reason that explains the success of infographics as a communication resource. Precisely because it quickly interferes with the reading process on any social network, it is capable of gaining a huge number of readers in a short time. This process is overwhelmingly powerful as it continued

and in record time it achieves that part of the followers share the content, likewise the process is repeated when other readers read this share and share again giving greater visibility to the site or article in question. In addition, he is also in total harmony with the current lifestyle. Our user, whether he is traveling by subway or is about to enter class, will receive the message and if this message receives a proper and groundbreaking treatment, it will easily achieve a sharing.

The perfect complement for content creators

Content creators very often need to illustrate the topic they are dealing with for reasons of effectiveness (and of course visibility). A writer today needs to have a wide range of infographics and graphic resources, although generally this task is limited to the graphic designer and in this way both professionals will create high quality content and potential success. Today it becomes essential have support at the background level (content) and another (no less important) graphic type. Quality information, easy to digest and attractive is required.

They are undoubtedly important reasons to rethink the use of this magnificent tool if we have not already done so. We will shortly propose a resource pack for designers that will facilitate the task and will be of great use to you.