El heart symbolism that symbol that we fall in love When it comes to communicating graphic messages of all kinds, this pictogram has become a symbol with much connotative power when it comes to representing a whole assortment of positive qualities related to human values powerful like love, trust, affection ... etc.
El graphic love represented by this symbol has become an element capable of communicate universally, This is where we find the true potential of every symbol: its ability to communicate messages in a language that goes beyond cultures and ideologies.
The signs and symbols offer us a ready-made repertoire for the communication of a very wide range of themes and emotions. For both the designer and the general public, they act as the visual shorthand of a Universal language: a heart means love, a dove represents peace and a chimney represents industry.
The heart of a city
The graphic designer Milton Glaser created the legendary campaign logo "I love New York" in 1977, his goal was to reinforce an advertising idea that was to last a few months. Four decades later the logo has not lost its validity and has become a benchmark for success in the development of urban icons.
This logo is a good example of what is known as "hieroglyph": which consists of the use of signs and symbols in substitution of a word or of one or more syllables. The heart symbol It also appears on the mythical Valentine's cards, on public signs and even in sweets American with messages written on their surface.
Very sweet hearts
Apart from love, the heart can symbolize other characteristics such as health, and wellness. In the case of the top image of candies we could say that it is sweet hearts that they transmit to us positive messages through text but in a symbolic context enhanced by the symbol of the heart.
The image we have of a heart is an idealization of what a real human heart is, it is about the representation that we have given to this body that for us has a series of positive connotations.
The heart in the corporate world
The social network Facebook added the image of the heart to your reaction catalog under the message of "I love", as we can see here, a positive value related to heart symbol.
Other large companies like airbnb they used references to this symbol for the development of your brand image. We can see how in the design process of its corporate image the company uses a reference to the heart.
If this powerful muscle is capable not only of give us life but also to generate a series of positive emotions that we can use in an endless number of projects and supports: health, life, well-being, love, friendship, togetherness ... and many others represented by a single symbol. Do not say it with words while you can say it with an image because they already say: "A picture is worth a thousand words".