Adobe and Pantone have teamed up to frame what the three colors are of climate change. In a collaboration with the NGO The Ocean Agency (TOA) to raise awareness about the devastating effects of human hands on the environment, these are the colors chosen.
They are three colors: Glowing Yellow, Glowing Blue and Glowing Purple. Or what would be a yellow, blue and purple. Three colors with which it is tried to denounce the moment in which we are living and in which many governments look the other way avoiding any implication.
An unsustainable system that is seen in that loss of color of the corals of our oceans to make them rather white. Those vibrant colors disappear to leave dead spaces where life multiplied exponentially every minute.
The NGO The Ocean Agency recently won a Emmy for her documentary "Chasing Coral" and that it has been a success for bringing Google Street View underwater. For Adobe's part, Color has been used to select those three new colors that we have mentioned.
What Adobe has done is take the values fluorescent LAB specifics of NGO images in Adobe Stock and has converted them to RGB. Pantone has been in charge of creating the custom palette so that climate change is denounced with these three colors.
Un appeal to all citizens of this planet so that they organize themselves and take action on the matter. At least become aware and be present when there is a worldwide movement to paralyze the current system that is managing to impoverish our environment as well as the oceans.
Three colors to use in your work and thus collaborate in the face of the call against climate change.