It is said that everything is a matter of taste and for what one may seem beautiful to another may seem ugly. The phrase is also often used «To taste the colors», so it is quite difficult for us to determine what can be more beautiful, since it also depends on the trends of the moment. Remember that those who wore beards, not so many years ago, were labeled dirty people, to now be fashionable thanks to hipsters.
If we try to determine what can be the ugliest color of the whole spectrum, the difficulty increases and it is in itself a great responsibility, one that has been taken on by a team of Australian academics and market researchers who have decided to find the most unpleasant and ugly color. The reason is to use it for new cigarette packs and thus not encourage smokers to buy.
I also think that with this measure you can get just the opposite. A color is related to the taking of a product that hundreds of thousands of people depend on, and, suddenly, that color tone is mentally associated with something positive.
This color tone is Pantone 448C and it is a greenish brown that according to the study by GfK Bluemoon was referred to with the words as "dirty" or "death". The other colors that passed through the study were lime green, white, beige, dark gray, and mustard.
So from the month of December, this greenish-brown color will be in charge of being the star of Australia's cigarette boxes. And not only will it stay here, but other countries such as the United Kingdom, Ireland and France will follow the determination of the Australian government. Now let's hope they do not achieve the opposite and for smokers it becomes a positive color by having new connotations.
If you want look for the ugliest colors to your liking, come over for this entry with a free online Pantone catalog.