The steps to follow to creating a good logo they must never be the same and nor should the design guides be absolute, but they do serve us as very good advice not to get lost looking for a good final finish.
That's why these three attributes are quite important as a guide to try to achieve the objective that is a design with a good finish that satisfies the client in what they are looking for to impregnate the logo with what powerfully draws the attention of a product or service.
So when designing a new icon, it is important consider each of these attributes to try to find them in each of the designs we make for any type of logo.
Modular
Structure is the basis in the form for an icon. If the details in an icon and are ignored a line is drawn around the shapes that stand out the most to the logo, we must ask ourselves if it forms a square, a circle, a triangle or, if the shape in general has a more organic appearance. With that drawn line we can find the basic printing of the logo.
The most successful icons follow the simplest patterns or shapes. Primary geometric shapes such as the circle, square, and triangle create a great visual foundation for icon design.
Character
The character of an icon is made up of the elements that are shared with a simple icon or through a set of them. Those elements can be rounded corners or peaked, the thickness of a line, style or color palette among other types.
Identity
The identity of an icon is what makes it unique and different from the others. The identity determines if this works yes or no. If you are able to recognize the product or service, it can be one of the signs to know that it has a clear and concise identity.
La identity of shared items Through various icons it becomes part of the character of a set of them. With this we can separate the distinctions between the character and identity of an icon.