Let's start from the fact that there are many types of graphic design, with their practical examples. And it is that, as a graphic designer, there are many variants that you can dedicate yourself to, not only the most well-known ones, but many others that you should take into account.
Therefore, this time we want to give you an overview of types of graphic design that are known and that have job opportunities that you could take advantage of. Of course, you should know that they are not the only types, in reality, graphic design covers a multitude of jobs, perhaps less well-known, but equally necessary. Shall we go with it?
Types of graphic design and examples of each of them
If you are a graphic designer, or want to be, it is important that you know what you would like to do. And it is that within graphic design, as we have told you, there are many branches in which you could specialize.
We are going to focus on some of the best known and most used (both by individuals and by companies, brands, etc.). But we do not recommend limiting yourself to them. It is a sector that changes and evolves quite quickly and there could be other types of graphic design that become fashionable (and if you have been offering that job for a long time, you would have more experience and brand to be hired).
That being said, let's talk about each of the types of graphic design and give you examples of them.
Logo design
El logo design Its objective is to identify a brand, company or product. To do this, it is based on being simple, easy to remember and capable of transmitting the personality of the brand.
This is a very important aspect of a company's branding, and a well-designed logo can be key to differentiating itself from the competition. In fact, if you think a little about the brands that surround us, they all have a representative logo, for example:
- Apple: the iconic logo of the bitten apple, in silver or black tones, with a minimalist and modern style.
- Coca-Cola: the logo in red and white, with an italic typeface that reflects the tradition and history of the brand.
- McDonald's: The famous yellow "M" on a red background, evoking speed, energy and enthusiasm.
- Amazon: the logo with an arrow going from the letter "A" to the letter "Z", which evokes the idea of an online store that offers everything.
Visual identity design
Another type of graphic design that exists is visual identity design, which focuses on creating a visually coherent brand for a company or brand. In it, special attention must be paid to the choice of colors, typography, logo and other visual elements that help establish a visual identity for the brand.
Examples of this type can be the logos themselves, which are exclusive to the brand, but you can also find corporate stationery (business cards, envelopes, stationery, etc.); design of uniforms and corporate vehicles or even signage and interior design.
Packaging design
Packaging design is one of those that is in trend right now because online stores, to further personalize the user experience, try to make it more visual and emotional from the packaging itself.
For this reason, it focuses on the creation of containers and packaging of products that are attractive and effective in their protection function. Packaging design can include the choice of materials, shapes, patterns and textures.
Examples of this type of graphic design would focus above all on product packaging, labels, as well as on the boxes for shipping products at home.
Editorial design
Editorial design focuses on creating layouts for print and digital publications such as books, magazines, and newspapers. It includes the layout, the selection of typography, the design of covers and the selection of images.
Therefore, everything related to books (in terms of cover, layout, etc.), as well as magazines and newspapers and newsletters and electronic bulletins, are quite important.
Poster design
Poster design focuses on creating graphic designs to promote events, products, or services. In this case, if you want to dedicate yourself to this branch of graphic design, you should take into account the choice of colors, typography, images and design of the composition to capture attention and communicate information effectively.
Some examples that we can give you are posters for concerts, movies, for political campaigns, sporting events...
Publicity design
Advertising design focuses on creating advertisements for print and digital media to promote products, services, or events.
In this case, advertisements on radio and television, advertisements on buses, taxis, banners, magazines, newspapers or even on social networks or on Google can be some examples. Of course, not only the design itself is useful, but it must also be accompanied by a good copywriting strategy for it to have an effect.
Web design
Web design focuses on the creation of designs for websites, that is, from the structure to the choice of colors, fonts, user interface...
Examples of this type of design are all the web pages you can find and visit on the Internet, always categorized by e-commerce, corporate, magazines...
Mobile app design
In this case, it focuses on the creation and improvement of mobile applications. In other words, they are small programs or even websites with which the user can interact.
Thus, games, social networks, productivity applications, etc. may be some examples of this type of graphic design.
animation design
Focuses on creating motion graphics and animation for video, games, and other digital media. But not only that, but you can also get involved in the creation of the characters, the background design, the movement, as well as the visual effects.
Examples, for the above, you would have in the animation of characters, objects, logos or even in the user interfaces.
Multimedia design
Multimedia design focuses on the creation of interactive and multimedia content for different devices. It includes the combination of visual, audio, video and animation elements to create a unique and engaging visual experience. Examples of multimedia design can be video games, interactive presentations or websites that use animations and visual effects to attract the user.
Typographic design
In this case, it focuses on the creation and design of typefaces and fonts. Type designers can create custom typefaces and design typefaces for use on different media and devices. In addition, it is often combined with the design of the visual identity.
technical design
Technical design focuses on creating technical charts and diagrams for use in instruction manuals, architectural plans, and other documents that require precision and clarity. This type of design uses specialized software for the creation of technical graphics and may require specialized knowledge in areas such as engineering, architecture or mechanics.
Here we can differentiate design based on those areas, but they all focus on creating detailed drawings, plans, and diagrams that are used to communicate technical and detailed information.
Signage design
To finish the many types of graphic design and examples of these, you have signage design, in charge of creating signals or indications that facilitate the orientation and navigation of people in different places, such as public buildings, open spaces, airports, shopping centers. , train stations, among others. Signage not only focuses on information, but also on aspects such as legibility, visibility and visual impact. Therefore, signage design should be clear, concise, easy to read, and easy to understand for people of all ages and cultures.
Some examples of signage design are traffic signs, signage in buildings (for example, offices), signs on public transport, etc.
Have some of the types of graphic design and their examples become clearer to you? Are there any more you know of? We read you.