in graphic design it is extremely important to know the different typography terms, because handling a specialized language, makes the work much easier and reduces the time of explanation of each of the things that you want to do, in addition to assigning a precise concept, with just one word, to an action or a process.
That is to say, when you use the right terms and especially in graphic design, which you can express what you want with just one word. Therefore, if you are entering the world of graphic design, it is important that you know the different typography terms that will serve you throughout your career.
Different typography terms
Firstly, we will talk about fonts and typefaces. One of the things you should know is that the typeface refers to the specific design or style of each letter. For example, the typeface Arial has a very different style to Cambria o gauges. On the other hand, when talking about fonts, then we are talking about the size of each of these letters, the distance between each one of them when a text is made with a typeface.
One of the things that sources contain are italic dots, For example.
Nowadays the concepts have changed and within the design the definition of this type of elements is much easier. For today's graphic designer, typography refers to the design or how the typeface lookswhile a typeface is what can be seen. Also, a font is the element that is used, that is, a physical embodiment of the typeface.
The characters are also another term you've probably heard and even used and is that the characters are all the individual symbols that make up a text, such as, for example, a character can be a letter, a punctuation mark or numbers.
There is another type of character called alternate characters, which refer to all those variations of the same character. These types of characters are also called glyphs and they are generally used to decorate or to add accentuation. The serif It is also another term that you should know and that is that they are basically straight lines that are placed at the ends of the letters for decorative purposes.
El opposite of this is the san serif, which are basically the letters that do not have any type of line at the end.
For example, we can highlight the Times New Roman, containing serif, with the Arial, which does not have it. On the other hand, Cursive is a term that probably know and know how to use since childhood, since it is one of the most used elements.
Italics refer to that inclination that u haveno or more sets of letters and numbers. In the area of spacing and positioning, there are some terms that you should know like the baseline. This is an imaginary line in which all the letters, numbers and symbols on a document are supposed to be written.
There is another term called capline, which refers to the top imaginary line denoting the limit of uppercase and lowercase letters. Bill tracking is a term that is used to denote how together are the characters in a text, that is, how united or separated are the letters or numbers of a document
El kerning is another important term that you should know and refers to the horizontal italic distance between two characters. With this type of distance it gives a feeling of uniform letters or numbers, in addition to creating an elegant style to the human eye. As to the strokes by writing, we can denote the stem which refers to the first line that is made in a character when handwritten, reflected in a computerized text.