In this post we will reflect on the meaning of prioritizing message over beauty, since for some time, some images have been shared on social networks, whose main purpose is motivate people to take action, perhaps in order to make the world better or just so they don't forget to live in the moment.
Sharing images for the purpose of expressing the principles
When we observe images that have messages, It is noted that each person is flooded with photographs that appear on social networks, images that ask them to do something. "Digital insights”Of Adobe, is currently investigating this trend and has managed to discover a rebound in those images that have political or altruistic messages. Whether they are photographs with individuals raising a protest banner or images of people crossing the finish line in a charitable race and it is that as time passes, people on social networks gather a greater amount of images and hashtags in order to launch your releases.
Thinking about this, we analyze some anonymous statistics added from Adobe Experience Cloud, where an amount greater than 75 million interactions on social media since 2015 up to the present, in order to better understand this trend.
We were able to observe that during the holidays where political and / or social aspects are celebrated, peaks arise in the use of hashtags within social networks.
An example of this is that in the month of April, when the celebration of Earth Day, the messages manage to achieve a value higher than the reference value by approximately 30%, increasing around 90% as for the reference value of June, for the commemoration of the pride month of the GLBTQ collective.
As expected, on social media celebrities usually help activate some of these trends, which is a great strategy, because when celebrities share images that have activist hashtags, they even multiply the involvement with the motives in question by 3, compared to normal values.
You could say that probably activism is becoming a necessity for celebrities. As recently, Katy Perry assured Vogue: “I do not think that it is necessary to shout from the 4 winds, however, it is necessary to defend some principle, since if you do not defend any idea, you only think of yourself; As simple as that."
We choose the material from a file with messages
To highlight the images that have messages, a dedicated gallery has been created specifically for Adobe Stock photos, videos, and illustrations.
It began by compiling a collection of images based on searches with terms such as: "United" "revolution" and "sustainability". When searching for an essentially powerful term, the “Find Similar” tool is used to further expand the available alternatives.
Likewise, you have to look at works that show the best of the material in the archive, images that have a contemporary aesthetic, which have editorial appeal, which have enough space to allow to work with texts and images and which complement the current color trends.
Perhaps the most significant thing is that images that are deep are soughtPhotographs that allow different interpretations, so that each person has the opportunity to have their own.
We managed to find many wonderful images
One of the images chosen is that of a vigorous bald woman named “Real fight of bald women in the open air against cancer. "
Before getting it, we were able to see another photograph of a pink ribbon that I wanted to raise awareness about breast cancerThis image, despite being less literal, really managed to convey in a way the strength in the face of adversity, so once seen it is difficult not to think about it.