A toothbrush where bristles are trees and where endangered species come from to show us in an overwhelming way the main objective of this campaign to make people aware that what we breathe is what we buy.
Those bristles transformed into trees in a forest that burns and brings to the fore the problem that exists in Indonesia with the forests of Palma being wiped out, which means that certain species, such as chimpanzees, are suffering from it. A campaign by WWF, the largest independent conservation organization in the world.
A kiss where that red mascara turns into the angry calls that they burn entire forests and that cause certain species to be in danger of extinction and that we can see exemplified in a chimpanzee with her little baby in her arms.
Or that pizza where that mozzarella cheese is stretched to find another chimpanzee among its threads almost consuming itself before the aforementioned fire of the previous illustrations that know enough impact to show how this capitalism and consumerism is devouring the planet completely.
Three illustrations that lead us to a call made by this organization to the world so that it is aware what this consumerism entails. Since the Behance page You can get closer to the creative process of each of these illustrations plus what are animated GIFs from them.
It also has some very important data such as that 68% of palm oil that is harvested it goes straight to the food you love. Palm oil production is the biggest cause of deforestation in Indonesia. So it is encouraged to persuade corporations to use sustainable palm oil, which would lead to the recovery of the chimpanzee habitat.