Source: Wikipedia
Logos and brands have also reached sectors that we were most unaware of. Like any brand, it requires a very extensive marketing exercise, in order to get the brand to work in its entirety.
The case of Western Union is a clear example, and In this post, we have decided to comment and explain some more subjective aspects of the company and, at the same time, objectives. So that, in this way, we can come to understand what is behind its image, and how it was generated.
Next, we talk about this American company.
What is Western Union?
Western Union It is considered a very famous company for sending and also receiving cash from different accounts. This famous company is already located in more than 200 countries, although really, the first headquarters that was founded was in New York.
It was founded neither more nor less than in 1851, in the city of Rochester, since, at that time, the need to send telegrams was of great importance to the state. Years later, the company was modernized and already allowed the sending of money, until today, which has become an important network and chains for sending money.
The company not only allows you to extract money or send it within the same destination origin or country, but it also allows you to extract and send money abroad, with the possibility of carrying out other monetary activities. Another of the options that have been installed on the platform is the possibility of sending money online, an option that has been much more comfortable for some of the users that use this type of resources to send money to other countries or cities that are out of our reach.
Features
- Wester Union has become one of the companies that also functions as a bank, and for this reason and its different actions and services, it is currently, one of the most famous money transaction networks in the world.
- Like sending money online, it also allows you to send money in person, in cash. Another of the options most chosen by customers or users who use this platform or service to send money to different regions.
- Western Union is a good and safe option to send money easily and quickly, and without any problems.
Western Union: logo features
Source: logo download
Corporate colors
The Western Union logo stands on top of two main corporate colors, which, in this case, They are yellow and black. They are two shades that manage to stand out and attract the attention of the public, which is why they combine perfectly as a brand, since black on yellow creates a much more attractive and visual mark for the viewer.
Two colors that denote energy, power, and that, at the same time, are two of the key concepts that this company reinforces in its image and service.
Typography
As for the typography, it stands out that they have used a quite geometric Sans Serif font on the outside, so there is no doubt that it is a youthful typeface that thinks of a future full of successes and, above all, of the cleanliness and legibility of the public in front of the image that the company wishes to provide.
Ultimately, The use of a font with these characteristics is ideal for brands that think about the future and that manage to clean up and represent an excellent image for their customers. or public. In addition, the black color gives greater strength to the brand.
Logo
If we talk about the logo, we can see how it is sustained through two elements that are clearly visual, and that give the brand all meaning.
In this case, its two initials that form the naming of the brand and that are graphically represented asn two line-shaped graphics that make up the union between both elements and in turn, the union that the company grants in its values and its functions as a brand and company.
Without a doubt, a logo that adjusts to temporality.
Conclusion
Western Union is currently one of the most famous money transfer companies of all time. Like its services, it is also in its corporate image. An image that only a design expert can decipher and that contains all the necessary tools to associate them with the company.
In short, we hope that this post has introduced you again to the world of corporate identity or also named, brand creation. And that you have also learned some key concepts.
We also hope that this design has inspired you for the creation of future projects, which are sure to come.