What is street marketing?

When we design a brand, or dedicate ourselves to graphic design, we can choose to design our own techniques, or simply resort to those that provide us with sure growth and success in what we do.

For this reason, when we talk about design, we also refer to marketing. A support that allows and creates a great help during the course of a brand, or a campaign. For this reason, in this post, We have come to talk to you about a new style or way of marketing in design, and that comes with the name of street-marketing.

In addition, we will also talk about its different characteristics and its varied functions.

Street marketing: definition and characteristics

street marketing, It is defined as a whole set of tools and tactics that help a certain brand or sector, to conceive a large number of spectators and public. These tactics are carried out on public roads. what we also know as the street.

For this reason, street marketing is not only projected as an advertising campaign, but can also create a very important impact on the public that stops to see it. Many times we are not aware of what a simple advertising poster that contains a simple message and that reaches the minds and hearts of many people can transmit to us.

Well, this experience is what happens with street marketing, a new way of doing design that mixes marketing and a great desire to make people think and move people. 

Features

1. When we talk about street marketing, we are not only talking about a simple poster, but about a way of expressing a message multiplied and divided into different parts, where appeals to emotions and feelings come together, and repercussions between socio-political conflicts, or simply social ones.
2. street marketing is a good one with which you can bet when promoting your business, and maybe you are wondering why to bet on this well-known technique. Well, because where there is a greater number of public is in the streets. On public roads we can find and reach in this way, a hundred and a million people a day, who can see your business through a simple image and poster and in this way, be dismayed and make them rethink a possible visit or purchase. of your product. That's when the adventure begins.

Examples of street marketing

graffiti

If we are sure of something, it is that what we know as street art can have an impact and create a good repercussion. the graffiti They have gone down in history as a new way of communicating a concise and brief message. Connect thousands of words in just two elements that are drawings or in a phrase that has a great impact on any wall.

There are brands such as Coca Cola or Adidas, which have already used this type of resource to draw the viewer's attention.

Bus stops

If we also agree, it is that a good place to develop your creativity and at the same time, manage to captivate a large number of people, is using places like bus stops. This place comprises a numerical value very high number of people who use bus stops as their main daily means of transportation.

So it is always good to design a good campaign and use it on this type of media or resources. If you ever design a good campaign where you want to educate a large number of people and your target audience is quite large, you can use it as an option.

zebra crossings

Although it seems something unnecessary that does not come to fruition, it is quite the opposite. Advertising at zebra crossings is something that has already become part of the normality in certain countries such as the United States. It is one of the most intelligent examples where to project your campaign, since it is estimated that a hundred and a million people pass through this type of lines that are part of public roads.

Zebra crossings have become to date one of the easiest ways to create street advertising.

Public transportation

We also have to take into account that a campaign can not only be static in a single space, but that, in order to reach more people, it must be placed in elements that allow its mobilization. In this case, we talk about the means of transport. 

More and more brands and companies are using this type of example to promote their products. And it is that, it is not the same that the product is sold in a single street, to that it moves throughout the city and is available to many more people.