When we do a search, for example in google, a list of different results appears. We usually look at the first results. And if we want our business to appear in a good position, how do we get it? The answer is SEO.
In this article we are going to discover what the acronym SEO means. They come from the English "Search Engine Optimization" and that could be translated as "Optimization for search engines", that is, their role consists in positioning the different websites to ensure the user the best results, those that best suit their needs.
Therefore, it is the process of improving the visibility of a website, positioning it in the main search engines, understood as google, yahoo, etc. SEO is a type of positioning organicSince it is not paid to appear in the best positions, it is achieved through tricks, strategies and a good development of the site.
SEO has a branding value since users associate the good positioning of the website with the prestige of the brand, in addition to being in a better place generates a greater number of visits.
What factors does SEO take into account?
SEO fuses two elements, on the one hand it takes into account how search engines work and on the other, how users search. It is very important to optimize the web to facilitate the information that our web contains so that the search engines position us correctly. Therefore, investigating the way in which users search for our products or services in search engines is essential to obtain good results.
How do search engines work?
Understanding and understanding how search engines work is essential for a successful strategy. First of all, always keep in mind that search engines meet the information needs of users. The results are regularly updated by algorithms, that means that the positions can change.
Who benefits from SEO?
SEO offers different benefits and utilities. It is important to understand that not all businesses use this tool with the same objective, and therefore the strategies will not be the same, there is no strict guideline to follow. We must generate searches for the product or service we offer, for example, if we have a very new product, and therefore, nonexistent for our possible target audience, they will not be carried out, that is why we need to previously carry out marketing actions that give it to know.
Therefore, we must avoid using the SEO tool as an independent strategy, that is, it must be integrated into our marketing plan. Achieving total cohesion in all our actions will ensure that we achieve the objectives set