The briefing is pure core art in the design and renewal of corporate identity of a company, hence the importance of applying it, so if you are thinking of designing your logo or improving the one you have, do not leave this tool aside.
What is the Briefing?
It is a kind of questionnaire where the designer and the company interact that requires the development of the logo, answering the questions contained in it and its purpose is to define the concepts as clearly as possible in order to carry out the requested design work.
How does the Briefing help in the relationship with the designer?
It is possible that some misunderstandings are incurred on both sides, either because a designer is hired who does not commit enough to the project or because his work is undervalued, in any case, Briefing can be very supportive when transmitting ideas and concepts that you want to reflect in your corporate identity.
What should you do as a customer?
The first thing is to know that your company must have an original and own identity, which works for you to transmit the message concept with which they identify it, starting from this it tries to transmit clear ideas to the designer and gives precise answers to their questions regarding the message that you intend to convey to your target audience, inform them what is the perception that customers have of your company and what is the yours; If you do not clearly manage the type of audience you want to address, use Briefing to guide yourself and determine not only that, but also better define the business image and to expand the concept you have of your company.
In the end, this will be of great benefit to both parties and will allow work to be more fluid.
Avoid resorting to certain solutions that may be easy in principle but that in the long run will not work for you, for example emulating existing logos or images, ideally, the image to be designed identifies your company, your philosophy.
As for the designer
You must be very clear about the responsibility you have in the project and be prepared to ask the right questions and answer the client's questions in a timely manner.
Important part of your creative work It is to clarify every doubt that arises in the process prior to the sketch since afterwards you must choose the typeface, colors, styles, share ideas and opinions etc., always supporting you in the briefing.
Teamwork
Constant communication between both parties is basic, the designer must be able to explain the design to the client, since it is the product of everything that has been requested, analysis and previous work.
Everyone has their responsibilities in the process, so the client must delegate to the design professional and trust your experience and creativity, no one better than this to select the elements of your logo, at the same time that you will have the responsibility of providing the necessary information and proposals so that they are considered in the corporate image.
Finally and if everything has turned out well, it will have been partly to a good communication, feedback, teamwork and the Briefing, which will also have done its part.
At this stage, when looking at the preliminary design work, you will have an idea of what your image will look like and whether or not it conveys the desired message, then surprises will be avoided when the final proposals are ready.
The client will have developed good communication with the designer and his work team if he had it, he will feel satisfied since not only is he closer to his goal but it has been made easier thanks to the fluidity and quality of the information , which provides you with other advanced tools to carry out the identity of the company in all the formats that have been requested, to provide the appropriate advice.