If we want our company to take off, one of the key factors that we must consider is its social media presence. Through these platforms we will be able to get feedback and interact with the consumer, establishing much more effective ties with customers.
The definition of Inbound Marketing or attraction marketing is quite simple, and is based on develop engaging content that is useful for our buyers or potential clients. In this article we are going to review the participation of social networks in the implementation of this type of strategy for our business.
When we incorporate our company in social networks, our main objective is communication. What we are looking for is tell the world that we are here, and that the accessibility to our content will allow us to have a more real and efficient approach with the brand they follow.
There are several stages in the process that will be present from the moment in which the consumer finds us on the Internet after a search linked to a product or service, until the moment in which he finally executes the purchase or contracts the service.
Next, we summarize the 4 determining aspects that explain why the importance of social media in inbound marketing:
We seek to attract
One of the most important pillars of Inbound Marketing is the possibility of talk and interact. Every strategy needs to attract a part of the market, and social networks work perfectly as a tool to arouse the interest of those who have that need that we can cover.
The correct use of a social network will allow the development of new recruitment tactics, avoiding direct sales attempts that have already become obsolete methods. If we manage to create content of interest and of good quality, we will engage in a more organic and natural way.
we can spread
The massive number of users who usually use social networks make them the perfect place where our brand should start to gain space. In Inbound Marketing we need a constant dissemination of our content, and social networks have become that window that allows us to achieve that visibility at a low cost, in a powerful way and with few limitations.
We cannot deny that the creation of social networks has facilitated the task of implementing a successful marketing strategy. Many of the attraction marketing campaigns have as their main target the approach of the main trending social networks.
Direct care
As we have previously mentioned, the personalized attention It is a resource that positions social networks in a privileged place within an Inbound strategy. Through social networks, the customer must feel heard and cared for, since they will have doubts and questions about our product or service, and we must be able to respond.
In this bidirectional channel, every last drop of its potential must be used, since good attention and a reasonable amount of time provide better chances of achieving loyalty.
what we project
We must use social networks in an appropriate way so that our content becomes a reflection of the success and status of the company. In these times, people take the positioning of the brand on these platforms very seriously, so our popularity on the networks brings confidence within an Inbound campaign.