El corporate identity manualIt is a document in which the rules for the proper use and reproduction of each of the graphic elements that characterize a company are established.
Why is this manual so important?
The corporate identity manual consists of a teaching tool, which is composed in an explicit, systematic and orderly way, the information about the graphic concepts, attributions, objectives and all the other procedures that are used in the visual proposals of the different brands, likewise, it contains some points considered necessary if the historical and commercial bases of the company are taken as a frame of reference.
That is why it is necessary to invest time and effort in the teaching and preaching of the "gospel" of greatest importance, that of the brand.
What is a corporate identity manual for?
In the same way that manuals are used to learn how to use an appliance or a computer App, it is also necessary use it properly about the company's brand and is that a corporate identity manual allows it to be real and tangible, what can generally and only be see, smell, sense, taste or as the final realization of some idea, which is why it has such significance.
Presenting the corporate identity manual
To expose the concept of some brand, it is necessary to carry out an operation that, in addition to being detailed, must be very descriptive and not only at a graphic level, but at a conceptual level, since the nature of a manual involves the make the brand image known to the public in each of its possible presentations.
From the inside: parts of the corporate identity manual
The content of this manual is structured in two main sections, which are:
- The basic elements of identity.
- Brand applications.
The first section is composed not only by the brand, but also by its configuration schemes, as well as its representation in monochrome and different colors, its different versions, whether negative or positive, its colors and equivalences for different types of systems; in addition to the typefaces or fonts that will be used in communications, textures and any other graphic element basic that conforms to the corporate identity of the company / brand. Using all of the above ensures consistent branding, while also providing users with a variety of fairly specific guidelines.
The second section is made up of the entire carrier bracket series that owns the brand and which, in addition to being constant, do not make up any advertising campaign or action, such as, for example, stationery that has a purely commercial and administrative use: envelopes, cards, letters, among others; as well as the identification and marking of the facilities, advertising objects / products, staff clothing, web architecture and posts for internal use only.
Undoubtedly, the second point turns out to be the most sensitive of those mentioned, basically due to the following reason and that is to be able to make sure that the entire process is following each of the appropriate guidelines and to ensure that each thing is carried out properly, it is necessary that companies go to those professionals who specialize in this type of task. In general, designers and marketing experts, they work together in order to establish the most appropriate strategies, that is why the support of both when carrying out this task is inexcusable, since without the help of any of these professionals, the corporate identity manual would end up being a little incomplete.
Also, the corporate identity manual provides many benefits, which is why it has become essential for many brands / companies. So knowing everything you know right now, it's time to get underway.