Instagram is undoubtedly one of the social networks with more important nowadays. This platform has grown very fast reaching more than 800 million active users. It is for this reason that companies begin to choose Instagram as a beneficial bet to advertise.
To make good campaigns and take advantage Instagram Ads to the maximum you must know its main characteristics. But first we will explain why choose Instagram and not another social network.
Why choose Instagram?
It is one of the platforms with more growth in recent years. Among the social networks we find Instagram as one of the main ones, in Spain there are more than twelve million active users. This figure tells us that it will give us a powerful mass.
It is true that advertising on Instagram at first did not fully know how to fit it. Brands had a presence through influencers. In recent months it has evolved and with a much more visual and strategic format. Brands have found success in reaching its target audience.
La audience we are referring to is young, the range of greatest presence oscillates between 19 and 25 years. We should not think that there are no older people, in fact, more and more users who are over 30 years old are joining.
Regarding content, is one of the platforms that is evolving the most. It started only by offering the possibility of hanging photos, its format was necessarily square and filters could be applied. Later he incorporated video, being able to upload more than one photo as if it were an album, became more flexible in the format of the image size, the stories, among many other changes.
Instagram ad typologies
It is important to be aware of the different options that this social network allows us to carry out. The types of ads are the following:
- One photo ads, that is, they are the ads that include a photograph.
- Ads for a video, in this case our support is much more complete.
- Sequence Ads, it is a still life of images or videos, we will use it when we need to show different products or services.
- Stories ads, this format has just completed the experience of our campaign. We must bear in mind that the format in terms of size and duration of time is different. They must be vertical and cannot exceed 15 seconds.
Objectives of your campaign
Between the different objectives that we can achieve in Instagram Ads we can highlight the following:
- Get traffic. When we talk about traffic we mean getting more visits from users to our account. The ad will redirect the target audience to our website.
- Increase in interactions, that is, expand our visibility and end up getting organic feedback from the rest of our posts. In this case, the user ends up being interested in our content.
- Conversion, when we want the user to carry out an action such as the purchase of a product, the download of an app, the subscription to our newsletter, etc.
Recommendations to carry out your ads on Instagram
To be more successful we will tell you some tips and in this way, achieve your professional goals. To carry out your ads use the ad manager where you can create ads in a much easier way than you imagine. Use this tool will allow you to create other types of campaigns that are not available through the app. You shall define the audience you are targeting, therefore, it will allow you to reach specific and similar audiences. All data will be saved and you can make comparisons, mark the scope, interaction, count reproductions, among other advantages.
People holding an Instagram icon
Evaluate the results of your ads
After launching a campaign it is important analyze the results obtained. From your administrator you will have access to all the results measurement graphs. This will allow you to make future decisions according to the goal set.