La corporate identity of a project is made up of all the external elements that make up its personality. Although most customers think of a logo when talking about corporate identity, there are many other elements that may belong to it (packaging, the interior design of the store, the music that will be used, the aroma ...).
All physical elements that are part of a corporate identity must keep consistency and respect the most psychological values of the project: its philosophy, its differential value, its strengths (and weaknesses), the market in which it is located, the clients it is aimed at ... Once you have this very clear, you will be ready to start designing. And for when the time comes, here are the best 11 mockups for your corporate identity. Present it professionally and make sure they can't give you no for an answer.
Before you see the mockup, we are going to give you three basic tips that can be useful when designing the elements that make up your identity:
- Take into account the budget when it comes to apply colors. If it is not enough, use the fewest possible colors in the logo and prints. What you can do is vary the opacity of the same color to achieve different tones (in this way, the printing will be cheaper).
- Take into account the budget when it comes to design elements. It is not the same that your corporate identity uses basic elements (business cards, letter, envelope) or is made up of a greater number of components (basic elements + personalized stamp, packaging, stickers, pens, pencils, clothing ...).
- Create a recognizable and attractive logo. Submit it to the judgment of more than three different people and pay attention to what the logo conveys to them: if it matches your brand values, that's fine.
Mockups for your corporate identity
