Every now and then we have to look up and see what the neighbor is doing. To see, analyze, learn and think about how we would improve it. It is a good exercise with which we will gain ease when it comes to pose a visual identity.
Here is a selection of 6 branding jobs accompanied by a brief description. I hope you like them and that, above all, they inspire you.
6 Branding jobs
- Tangent Café, designed by Fivethousand fingers.
The Tangent Café is a neighborhood bar-restaurant located in Vancouver. Jazz performances take place in it, its main feature is home cooking and a select craft beer. The challenge of this project was to create a welcoming space that generated trust, to consolidate a fickle reputation given by the location.
The designers worked closely with the owners to develop the new brand of the premises, a visual identity that represents the comfortable social atmosphere that the owners want to achieve.
A fresh image, with a combination of colors that draws attention given the nature of the place (yellow?). The typography, exquisite.
- Brox, designed by Daniel Brox Nordmo.
This is the visual identity of the graphic designer himself. It all came up with the idea of mixing several sketches that I had in an old notebook and that the whole was visually clean. Some sketches were used as prints and others as illustrations.
Here the value of seeing with different eyes what we do is demonstrated. A few forgotten sketches in a notebook have given rise to an impeccable and very striking visual identity.
- Identity for Dylan Culhane, designed by Ben Johnston
The briefing for this new personal identity was to create a coherent image of professional stationery with the different and varied style of the photographer, who had to attract attention at first sight. The main idea was to combine the opposing concepts of precision and instinct, basic pillars of Dylan's work. The proposal presented a modular system that could be adapted according to the project or client. The logo contains various elements that allow a wide range of communication, marketing and custom packaging options.
I find it very difficult to choose a yellow color that does not squeak. This is the right one.
- Emporium Feet, designed by FoundryCo
Emporium Pies is a boutique bakery. The brand was created by the designers with the aim of representing the quality of the cakes.
I love how they have applied the flowers throughout the identity.
- Identity for Augie Jones, designed by Mijan Patterson
Augie Jones is a special cheese. The identity reflects its products, of high quality. The logo is based on a handmade typeface, which conveys the natural spirit of the company. This concept is also reinforced by the color palette used: neutral tones.
I guess you already guessed, but… I love the logo. I would buy their cheeses.
- Animup identity, designed by Isabela Rodrigues
Animup is an audiovisual production company aimed at Startups. It is new, modern, elegant. To give those characteristics to the identity of the brand, Isabela rebuilt the image to create another, more powerful element. To escape the more obvious colors, a selection of colors typical of the 60s was chosen.
Superb selection of colors, right?
