When we say that it comes in handy evolve the logo so that it goes hand in hand of current standards in design and do not get outdated, there are logos that do not age as badly as they might seem. There is a good series of them that continue to have the same design guidelines from decades ago and according to a saying, what works does not need to be changed.
Oddly enough, the American Express logo has been redesigned for the first time in 40 years. One of those companies dedicated to banking through cards that in 2018 have redesigned their logo with some small changes. And we can almost say that they are not much but few and one very clear: the blue background goes from the gradient to the flat color.
The funny thing about the redesign of the American Express logo is that when we are in a moment where the color gradient is being very current and that they are using various brands to renew their logos, the American company gives a twist to go from its gradient to flat color.
Continue with blue and the same aesthetics in the typography so that we continue to retain in our mind that link with a series of letters that they themselves impose what has been, is and will be American Express for this worldly planet.
Another of the minor changes to the logo has to do with the typography, on all in the letter "R" taking another tilt on the leg that would hold the supposed "P". Instead of being curved and starting at the end of the curvature of the «R», it is straight diagonally to offer other sensations.
We also find that the "X" is no longer attached to the "E" and the "P"Instead, it appears separated, although with a blank outline that runs through the font. Here's the story of the Apple logo to see another way of understanding one's evolution.