5 of the best advertising campaigns

Entertaining and exciting the consumer is what most advertising campaigns want to achieve, because if they achieve this, there will be a much greater chance that a campaign will be successful. But what really matters is that the campaign remains in the memory of the consumer, because it will let us know that it had a good impact on him.

For this reason, in this article we collect 5 of the best advertising campaigns that surely you end up remembering for a long time.

5 of the best advertising campaigns

Before showing you the examples that we have selected, we can say that this selection has been based on the impact generated by these campaigns, since some of them they were awarded as the best in history, others broke stereotypes and social standards and others broke world records.

Here we take a look at 5 of the best. advertising campaigns created until today.

Dove: Real Beauty

Stereotypes are social constructions, that is, created by society, so in the same way that they can be created, they can be eliminated, although they require a greater effort. Due to them currents arise that seek to break with established stereotypes and impress the public, usually using an emotional argument. What really matters in this type of current is the very different treatment they give to women. The concept of traditional and ideal beauty changes and is transgressive. In these cases, it is the women who have a voice and a vote on their own decisions, they show themselves to be “imperfect” and unapologetic. They avoid associating the success of women with their physical appearance, so they present a model of a successful and autonomous woman.

These announcements reflect a clear example of the evolution in the search for gender equality. Dove is one of the pioneering brands in the use of this resource, faithful defenders of diversity, they show real and strong women. Since launching their brand in 1957, they have worked with a wide range of women, both to tell their stories and to sell their products and the way we see real beauty. An example of this was in 2004 when they launched the Real Beauty campaign. A revolutionary activism in the industry at the time, they featured women who shattered beauty stereotypes. His intention was to boost the self-confidence of women by showing unpublished photographs with confidence in themselves and their natural beauty.

Volkswagen: “Think small”

Fifteen years after World War II, the United States, one of the global superpowers, had become a consumer country. So they started building cars for families with baby boomers. This campaign was one of the most famous of the Volkswagen car brand. The campaign text was created in 1959 by Julian Koening of the Doyle Dane Bernbach agency. This campaign invited us to think of the car as a means of transport, not as a status object. CWith the aim of promoting the new Volkswagen Beetle model, a compact car. The bell it was such a success that it helped make the Beetle a commercial success. 

At that time, automobile advertisements were more focused on giving as much information as possible about the product than on convincing the consumer to buy it. In addition, they had a more focused approach to fantasy than reality.

 Melbourne Train: Stupid Ways to Die

Translated into English as "Dumb ways to Die", it was an advertising campaign created by the McCann Melbourne agency. It was developed for Metro Trains, the rail transport network in Melbourne (Australia). The objective of this campaign was to promote the safety of people who approached the train tracks. This campaign ended up becoming a worldwide success, thanks to its music video. It currently has 228 million views on Youtube. The animated characters in the video represented stupid ways to die such as keeping a pet rattlesnake, standing on the edge of a train platform, or stepping over train tracks to change platforms instead of using the stairs.

This campaign focused on newspapers, radio, outdoor advertising, and social networks. With her they wanted to draw the attention of the public that until then had not been interested in road safety campaigns. 

Heineken: “Cheers to all”

This campaign was directed by Megaforce and produced by Iconoclast Paris. With this commercial spot, Heineken, wanted to leave behind the prejudices regarding the choice of its product, because they do not distinguish and advocate that each consumer choose. With this, they want to convey that the consumption of their famous beer does not distinguish between genders or stereotypes.

In the video you can see different situations, in which the waiters serve women in the wrong way, because they are the ones who have ordered the beer. Heineken wants to break those stereotypes. Just as women can have a beer, men can have a cocktail. Heineken commitment to the freedom of choice of each person, and not because of the image that society has of what they should take according to their gender or stereotype.

Red Bull: Stratos

Red Bull Stratos es una campaña public insuranceitaria lanzada en el 2010 by la emptravel de bebidas energyéticas Red Bull. The campaign sought to promote the stratospheric jump of Felix Baumgartner, quien el 14 de Octubre de 2012 se convwroteió en el primer to be humano en partizar un shawlto of de una orura de 39 kilówithros. La campaña was un éxito en terminos de public insurancenity, ya which BaumgardNer se convwroteió en una celebnity mundarial y el shawlto was cubeisteep by that withios de comUNICacion de todo el mundaro.

The bell aimed to demonstrate that the Red Bull product improves physical and mental performance. This campaign managed to become one of the best marketing and advertising campaigns in history, as well as creating one of the biggest sporting events of 2012.