La communication with the client in graphic design It is a very important thing when carrying out any type of graphic project since it is essential that both parties understand each other and can communicate quickly and effectively. Fortunately there are many tools To improve communication at a distance through the use of new technologies, this is why this line is increasingly diffuse.
A client is not a graphic designer, does not know about programs, media, or types of files, that is why we as professionals we have to show you reality of this world so that he can understand what the difference between a good project and a bad one. Educate the customer with the aim of selling you an idea that as professionals we consider to be the most successful.
When we embark on a graphic project with a client we always have a series of challenges that change depending on each new project, we have to know that the client is not a designer and therefore generally does not know how to differentiate between what is a good project and what is not, our task is inform and guide you also at this stage.
First of all what we have to do is establish a correct communication channel In order to show ideas to the client quickly, we can do this using different means: Skype, Pinterest,Drive...etc. Any support the customer can use to establish a instant communication.
When we already have an open communication channel, it is time to start working with the client. Although the client is not a designere can show you some very simple and general things about design, for example if you have ordered a corporate identity we can show you the types of corporate images that exist with the aim of helping you in deciding what you are looking for for the graphic representation of your brand. We can show you this small table so that you can visualize the idea more quickly.
Many times we will meet visual monsters that will make us want to take out our eyes, for this reason we must show the client the entire professional graphic universe that exists so that you can realize that your idea is not the right one.
What if my client has a very bad idea?
Often we will meet clients who already have an idea in mind about how they want their design but it is a very bad idea (botched) in this case what we can do is use social network Pinterest. Within this social network we will be able to find all kinds of references of real projects solved correctly, we can use this weapon to make the client change his mind.
If our graphic project is not corporate but a poster, flyer or other type of design format, we must ask the customer a series of questions before starting to work to make it clear what you are looking for from the beginning. These are some of the questions that we should ask the client:
- What is the most important thing in our design?
- What style are you looking for? (show references)
These two questions are basic when working with a client who has commissioned a graphic project of this type from us. First of all we must talk to him to explain to us what information is most important in the design For us designers to establish a hierarchy of content in a logical and effective way. The style you decide should be consistent with the sector of the project and the purpose it serves, for example a poster for a children's event is not the same as a poster for a science seminar. If our client has a bad idea for this type of design, what we can do is show you references again in Pinterest so that he knows well carried out projects and understands the importance of this.
Pwe can use a mock-up to show you our idea in a more attractive way, the client seeing this closest idea to what reality will be of its design you can feel more attracted to it by getting it to accept our proposal. We must always show the customer a proposal as real as possible and visually attractive, it is not only about showing you our logo on white background but about sell you our idea by showing you your brand on a real support, this is why the use of mock-ups It is essential when working with clients. You can make a presentation (well laid out) showing your proposal to the client in a pleasant and attractive way. A graphic project not only stays on the screen but will be in real support and that is precisely what the client should see, don't show him a logo show him your logo.
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