El logo it is the graphic element best known by customers. When the budget is tight and the client is small, it is common for us to be asked to make a logo: especially when it is a business or project that is about to be born, and has nothing at all.
That is, it does not yet have a corporate identity. Lacks brand image. "No, but if it's just making a logo ...". You may have heard it more than once. Aware of this, and of the need to be very inspired When it comes to getting down to work with this type of assignment, below we have selected a total of 25 logos created in the last year for you to see, learn, analyze and criticize.
Very varied current logos
Below you will find a bit of everything, but it is inevitable to certify the importance of typography in these jobs. I don't know why, but I am very attracted to the work of Brandon Nickerson. With a more casual touch we have the creation of Zuzanna Rogatty. We also display logos in which, undoubtedly, the symbol is stronger. As is the case with Jared Granger. Sometimes the font itself houses the symbol, such as Cris Lambo's. And to close the post as we open it, another selection by Brandon Nickerson.
- Brandon Nickerson and Luis Samaniego logos:
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- Zuzanna Rogatty logo for her clothing brand:
- Jared Granger logos. I love explanations.
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- Cris Labno's logo, who plays with negative space. A very common resource when making logos.
- Brandon Nickerson logos again:
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What it is for you the hardest at the time of raising a logo? How is the creation process? The usual thing is brainstorming, the concepts that represent the brand illustrated in icons (or reflected in the construction of a unique typeface) and then a reconstruction and synthesis of all this. What do you do?