The new Instagram logo design has received a lot of criticism by many users and media. It is not easy to make a radical change to a service so used and loved by millions of people and not receive negative opinions in return. It is normal I think.
That new design where you accentuates the minimalist touch In the drawing of the logo plus what is a background with multicolored gradients, it has made the Instagram logo have gone to the top of many media in recent days. Ian Spalter has come to the fore to defend him.
His words go to justify himself of the changes made in which they have played it with an obvious change and with more character. His words show the difficulty of creating a logo: «Where did we want to go? If the logo is too abstract, it is not tied to the spirit of Instagram. If this is too literal, it is not easy to justify the change«.
We suppose that these doubts are what they have to solve, that for something they must work to create a logo that is in keeping with the times that run and the mutation of the service itself, which has gone from being an app for editing and sharing photos to having videos and being a confluence of feelings and experiences for millions of people around the world.
The Instagram team itself asked five people of the company that defined the logo, and none was able to comment that the lens and the rainbow were one of the watchwords of the icon of this service, so there are doubts about the decisions taken.
Almost a week ago we picked up the creation process from a logo to an emblematic brand, such as Guinness, in which we learned, that they go through several design studios to finally arrive at the final logo. The Instagram logo has gone through other sites to obtain that result, so we could wonder why they did not take outside help to receive advice at least.