Ikea is one of those large companies that leaves no one indifferent with its great repertoire of all kinds of utensils and furniture for the home. Apart from knowing how to give the key of how to offer high quality products at a good price, he also knows how to do the same when it comes to advertising them.
It is in a new advertisement where Ikea has proven its originality and creativity so it can be used as a pregnancy test thanks to its urine-sensitive role. This is that if the mother shows as a witness the advertisement with the expected response, she will receive a 50% offer on a crib.
This advertisement has been created by the agency Åkestam Holst in an agreement with the company Mercene Labs specialized in different materials. On the surface of this advertisement it looks like any other, but there is an image and a text that indicates that if you urinate in advertisingIt could change your life
If the bottom of the paper is impregnated by the pregnancy hormone hCG, paper changes color to reveal a reduced price. This originality and creativity on the part of Åkestam Holst and Mercene Labs has been pushed to the max to show that there are many ways to attract attention.
An advertisement that if we found in a magazine, it would be advisable to remove it before going through the test and thus benefit from the offer in the crib of this famous and popular store of all kinds of furniture and utensils for the home. Now we have to wait for how the competition or another brand welcomes use that type of paper to advertise your products or services.
It will be a matter of time before we Let's laugh or be amazed by the occurrence of another. Hopefully it's a positive experience at least like this same.