Mailchimp is a well known email marketing service and that in recent days has carried out a full transformation of brand design. That is, now I have a new identity closely linked to yellow in a very primary tone.
In this way, if you use the email marketing service, when you enter your account dashboard, you will see yellow everywhere. It was the Collins and R / GA agencies that have worked together to complete the transformation of Mailchimp.
With Collins we are before an already expert firm in these jobs. Mainly it has helped Mailchimp clarify its identity and branding system, while elevating the unconventional nature of it.
In all, Collins has updated brand mascot named Freddie, has gone from an old logo to a more modern one that goes perfectly with the jumpsuit, has added a couple of photography styles and has included a new illustration style that perfectly matches the personal expression of the brand.
On the other hand we have R / GA, which is has been in charge of the user experience by creating a new architecture on a new website that is on par with Mailchimp's goals.
They have focused on a brand redesign related to one's own instinct and heart of a series of creatives related to new technologies. The idea is to empower the brand both as a tool and as a service with which you want to deepen the relationships between customers and Mailchimp.
It was just recently that we saw Uber's new design, although elegantly worked for give that special point to typography. With Mailchimp we are in the same when redefining everything that is related to the brand of the email marketing service par excellence.