The world of barbershop has evolved over the years. Today, men care more about their appearance and seek high-quality haircuts and beard grooming. To stand out in this competitive market, it is important to have a strong and consistent brand image. One way to achieve this is with a modern and attractive barbershop logo that represents the essence of your business. In this article, we'll explore some of the best modern barbershop logos to inspire you to create your own design.
But also, we are going to establish some "tips" that we believe you should take into account when looking for a suitable design for your brand, since without them it will be more difficult for you to be identifiable in this market. One reason for someone to want to enter your business is to have a badge that makes you stand out. Barbershops grow on every corner and it is always difficult to find a market. Although no matter how many barbershops open, it always seems that there is room for everyone, but for this you have to do it well.
The typography of your center
Barbershop logos that use typography as the main element are a popular trend today. These logos are often minimal, yet effective, focusing on a bold, legible font for the barbershop name. They can be bold, italic, or elegant, depending on the brand personality.. Examples of typographic logos include "The Barber Shop" in London and "Barbería El Gato" in Madrid.
But for these modern barbershop logos to work, you have to have a good hook.. And that hook should be your own name, because if you establish a minimalist logo with a common name such as "Sergio Barber", it does not denote professionalism in the brand. The name "Sergio" can be anyone and "Barber" is very common. For this reason, if you want to opt for this category you should think very carefully about a name.
If we want to get ideas, there are also web pages that generate from some keys that you give and even generate the logo. The problem with this is that you will not have much originality since everyone can get the same result. We talk about it here. If we look at the "Top 20" barbershops in Spain, we can see names like “Mr Braz SteamPunk” “AtKinson Barber Shop” or “The Golden Lion”.
Iconography that accompanies your Barber universe
Modern barbershop logos can also use icons or graphic symbols to represent the essence of the brand.. These elements can be a comb, a razor, a scissor, a mustache or a beard. Icons are often minimal and stylized for a sleek modern design. Examples of logos with iconography include "Barbería Royal" in Mexico and "Barberhood" in Spain.
We can see how some of these iconographies are properly linked to the brand. The comb or razor are also very common, but they quickly and easily represent what your business is about without adding the suffix "Barber". To differentiate yourself, this iconography can be accompanied by something else. For example, we can find in Barcelona «Monkey Barber Shop“, this barbershop has icons and images of monkeys with elements of the barbershop itself.
This difference makes typical icons such as the beard or scissors, when worn by a monkey, more curious and striking. than a simple black and white flat icon. This is where we have to focus and get our own identity, especially if you have a lot of competition in the area where you want to place your business.
barbershop colors
Colors are always hard to see. Since many of the barbershops choose to have a very typical symbol, such as the barber pole. This post was born in France, with the colors Blue, white and red. Yes, it is true that this makes it combine very well and is very visual, having this post on the door, anyone can establish a connection with the activity carried out by the business, but it is something very hackneyed.
Everyone uses it and perhaps getting a more specific aesthetic will serve you more. The wood tones, the "classic barber" style, with a leather apron and a darker and more traditional aesthetic takes you away from those colors and gives a feeling of luxury. But you can also establish a modern, more electric color, without needing to use these three colors that we are talking about. Still, having an icon outside of your business, like the colored post, is always helpful when you're starting out.
Combination of all of the above
The combination of typography and iconography is an effective way to create a complete modern barbershop logo.. By combining a bold font with an icon, you can create an engaging and memorable design that captures the essence of your brand. Examples of logos that combine typography and iconography include that of "The Blind Barber" in New York and "Primitive Barbershop" in Spain.
If we put all this together with unique colors, chosen by us and that give color to our brand, you can create something very original. Something that we must take into account is not to load the logo too much or include too many colors that distort the other elements. Also, not any tone and color is worth it. As we have commented on other occasions, it is important to know what message you want to send and choosing a pastel shade for a barbershop, for example, would not be a good idea.
That is why most decide to choose dark and warm colors such as black., browns or the flag of France, highlighting elements within your own barbershop with an intense red that differentiates from other less important elements. Such as a refrigerator with drinks, a mirror or the sofa itself for customers to wait.
Conclusions
In conclusion, a modern barbershop logo is essential to stand out in today's market. By choosing a logo that reflects the personality and essence of your brand, you can attract more customers and increase the loyalty of existing ones. Whether you go for typographic, iconographic, or a combination of both, make sure your logo is legible, memorable, and attractive. Your barbershop logo is the face of your business, so make sure it's the best it can be.