That which greater visual weight has always had in Heineken now it is emphasized with the new packaging of one of the most recognized beer brands on the planet.
That green so striking and with a very lively tone takes hold and takes control of a new packaging with which they want to give greater notoriety to a beer that already has it.
Dutch beer Heineken has released a new packaging with which to give greater importance to what has always had a greater visual weight. That red star takes a large part of the design so that the typeface is another of the greatest visual weights.
Now you will quickly be able to tell the difference when you go to the supermarket and look for a Heineken with these cans so full of color and that they differ in light because of white, the standard by green and 0.0 for that blue color.
And we are not talking about a company stagnant in the past at all. Has always had that ability and ability to renew and stay up-to-date when it comes to design. And even more so now in this very particular moment that we live in which digital has taken such a presence both in our lives and in what surrounds us.
This redesign has been promoted by the agency VBAT and that already in 2016 was in charge to update the Heineken image. We take note of that huge red star to be the protagonist of the new packaging and that typeface that also gains in size, occupying most of the space in those cans that will now have a greater vibration and presence.
Another redesign like the one who has taken IKEA, although not so risky with your logo. A great time to revitalize brands and update them to the days they play.