The brand logos are evolving As times go by, even if it is minimally, they retouch a little here and there to keep up to date. We can take the example of Nike, which although it has been the same logo in recent decades, has fine-tuning for even more style. Since its simple curved line crossed the text of the brand, until today, that with that same curved line we can identify each of the products that the company launches on the market.
The concept of the redesign of the Adidas brand that has been launched by a designer named Oguzhan Oçalan, You can see it in this post so that you can check the qualitative change given with the use of its three diagonal bars or stripes, moving to verticals all the same size, which can undoubtedly give another look and feel, as you can see in the examples given of what the brand would be with this new design of its popular logo.
Oçalan, a designer based in Frankfurt, has concluded that the use of different logos for each of Adidas' "sub-brands" can be quite confusing for consumers and mark a strategy that can lead to economic losses.
To create more cohesion in the brand, the designer offers a solution in a redesigned "three vertical stripes" logo that can be used for all Adidas products both for their marketing platforms.
You can see several examples of what this new Adidas logo would be like, which has been applied to different products and stores. Being totally vertical, let's say it would have to be accompanied for a long time to the same Adidas text, so that the ordinary public could associate this changeas by itself, it could easily lead to confusion. At least it seems like a pretty radical change, from the diagonal of the stripes to their verticality.
What do you think of this logo change? Is positive? Will it create confusion? Too radical a change for such a popular brand?