The Art of Paper: Principles of Poster Design

paper

Efil Türk is a Graphic Designer who has created a series of posters based on in paper art for his project called "The Beginning of Poster Design."

This series includes 10 principles in poster design: balance, hierarchy, pattern, rhythm, space, proportion, emphasis, movement, contrast and unity. 10 principles that you can contemplate below, duly shown by the artist and that with her creativity in the art of paper shows us her secrets and vicissitudes.

Balance

El balance as a beginning in the design it places the parts of a pleasant and aesthetic order.

Balance

Hierarchy

Visual hierarchy is the order in which the human eye perceives what you see. The order is created by the visual contrast between the forms in the field of perception

Hierarchy

Boss

The pattern uses the artistic elements that are planned or randomly repeated to improve creation or compositions

Boss

Rhythm

The rhythm is the repetition of visual movement of colors, shapes, values, spaces and textures

Rhythm

Virtual

Space is an empty place or surface in or around a piece of art. Space can be two-dimensional, three-dimensional, negative and / or positive.

Virtual

Proportion

The proportion refers to relative space and scale of the various elements in a design. The relationship between objects or parts of a whole.

Proportion

Emphasis

Create a focal point in a design, this is how brings us attention what is important

Emphasis

Movement

The way an artist take the looks around a composition. Movement in a visual image occurs when the object appears to be moving.

Movement

Contrast

La combination of different elements of the design highlights their differences and creates a balance

Contrast

Unit

It means the harmony of the same composition. The parts of a composition work together as a complete visual theme.

Unit


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