Coca-Cola is a brand recognized for various elements, but they are that of taste and others related to sound, which are the excuse used by many to continue drinking this drink that has a high calorie index.
The new Coca-Cola advertising strikes a chord with all those who at some point have been "hooked" or are, since practically visualize that moment when we open a can And you can hear that recognizable opening sound, or even when we serve it and the sound of the foam increases the desire to have a drink.
Una refreshing drink with a lot of sugar And who wants with this new advertisement that we go back to have a Coca-Cola, in case we have left it whatever it was ... An advertisement that can almost be "heard" and that shows those moments so recognized by all.
When let's open it with a bottle opener and we feel how the sheet is bent to make way for those gases that are driven out releasing that smell of Coca-Cola, it is one of those moments captured in an advertisement of bright colors and that logo of this American beverage brand.
What are we going to say about that moment just when We grabbed the ring from a Coca-Cola can and we open it so that various sounds that we are getting used to are generated, and they usually give very good sensations. Although we will not stop remembering that this is a drink with a very high sugar content.
Be that as it may, Coca-Cola has bet in this campaign to hit the nail right where it knows that millions will "suffer" when they see any of these photographs that capture those said moments so well. Coke goes directly to impact our sensory memory to anyone who has had one in their life; while IKEA "redesigned" its logo.