Many are the companies that have been born thanks to the Internet and its conglomerate of new needs. As a result of mobile application stores and previously, web pages, many people have been able to set up their business in an easier way. With a minimum of knowledge and investment and a good idea, they have placed their Start-up or traditional business at the top of the applications. Today we are going to analyze the Vinted logo and its own image.
Vinted, like others of its competition, has been growing as the public has had more and more things at home. And it is a reality that today we have more and more needs and products to cover, but many times less durable than before. And it is how these companies come to the market to cover everything that we do not know how to use after a while. Also known in some technological cases as planned obsolescence.
What is Vinted?
For those who do not know about this application, Vinted is a company that started in Lithuania in the year 2008.. This company created by two colleagues, Milda and Justas, operates for a customer market that works with second-hand products, specifically clothing. Unlike several of its competitors, such as Wallapop, the sale of the products it has is about clothing and fashion accessories.
Many people sell through the application those clothes that they no longer use in their day to day and that they have in their closet. Thus, people who need clothing can purchase it at a low second-hand cost through this application. And if you are interested in it, you can download and have a try. Since you can find real jewelry from the brands you like at a much cheaper price. With the security that an already consolidated brand offers you.
How Vinted works
How Vinted works is very simple. If you are interested in buying or selling products, you should know some of the keys. The first thing you have to do is download the application and then identify yourself, either as a customer or vendor. If it is your first time, you can register in a traditional way or through Google accounts. To make a purchase on Vinted, the first thing you have to go to is the search engine.
Once there, You can search by the name of the garment or filter by the type of garment, brand, money and size. When you have filtered and found the garment you want, talk to the seller or seller and reach an economic agreement or buy directly for the price indicated. When making the purchase, you choose where to send the package, since it is you who pays the postage of the same.
If you want to dedicate yourself to selling, you will have to read very carefully the conditions of seller and seller pro. The first is free and is usually used for unusual sellers, who want to remove some item of clothing from their closet and that they do not use. The second is about people who are more professionally dedicated to this type of sale and need a greater guarantee and protection.
The Vinted logo
As we have commented, the signature of Vinted was born in 2008. And since then it hasn't had any major changes to make to its own logo. It is not that it needed it either, since such a new brand had already been born under a strategy of its creators. What unlike brands that we have seen before such as the formula 1 logo, which starts out as a simple name, Vinted already has a format for its market.
The times are very different and the investments too. That is why Vinted can allow itself to create a brand image that can be functional and striking, like the one it has created without having to make large outlays and with a concise idea of what it wants to convey. Being a company that aims to promote a circular economy, close and alive, the logical thing to do is to devise a logo that does not have a marked symmetry or too straight edges, since it is intended to be friendly.
That is why the idea they have created is so attractive. Since the letters seem written by hand and in a very natural way. As if no program or mechanization of the image itself had interfered. In addition, it ties in very well with the simplicity of the app and with its own brand tagline “If you don't use it, sell it”.. Making it clear that the market it seeks to cover is second-hand clothing. Something as basic as understanding street markets and bringing them to an application.
A very small color change
As we have said before, such a young brand has not received too many changes in all these years that they have been running.. But it did get a little change that wasn't really even announced. And it is that he modified the color of the logo. Or we could really say not even that. Since the modification that was carried out was of the tone, but not of the chromatic range. The previous logo had a very light blue-green color.
What might seem somewhat less serious when it comes to perceiving a company that makes sales and is committed to earning large profits. Although the logo wants to give the lively and casual feeling, there are certain aspects that are better to generate trust and more in money transactions. The result has been to carry out a small change in the tonality, making it darker and more serious.
This change has changed in all aspects of the company, not only in the logo. The buttons of the application and the web page have also adopted the same color and the minimalist version of the logo itself as it is the icon of the application of your mobile, where only the "V" appears in white and the background of this dark greenish blue. Really, and after 25 years, perhaps this is the year to make a commemorative change for a quarter of a century of a company in which they continue to grow more and more.