There is a frantic fight Among the different streaming music services, among which we can find Spotify, Apple Music, Play Music or Pandora. Amazon has even joined that battle with its Amazon Unlimited Music.
In order to stand out from those giants, you have to look for all possible ideas, and one of them is launch a new logo that adds freshness and a new image to that more classic previous logo. Pandora is what he has done and has presented what his new logo is.
Pandora has decided to launch a new logo and it comes to represent what your service offers to those users who want to have the best music possible. The new logo represents a great departure from those early efforts that were mainly simple colors with a serif accent.
As Tony Calzaretta, vice president of creative services at Pandora, points out, the logo represents the dynamic brand in the shape, color and pattern. The GIF image presents the various iterations of the Pandora logo that users can expect to see, from the more saturated ones to the true MTV style of the 80s.
This brand new design is aimed at Pandora's efforts to establish itself in the growing market that is streaming music online. With Spotify, iTunes RAdio, and Apple Music, you need an image that represents their differences from those rivals.
The curious thing about the presentation of the new logo is that your website it still has the old logo. Which suggests that something more is needed than redesigning a logo, but rather launching a whole renewal campaign so that they are able to attract more users. A path taken with the new logo that offers other, fresher and more striking ideas.