Taco Bell is a american restaurant chain very popular fast-food outlet who revealed their new logo design this week. You already know that we like to collect all these news in the design of the new brand logos most important, since behind them are the most striking and interesting agencies and designers.
The curious thing about this new Taco Bell logo is that it had been with the previous one since 1995, so the interest increases to know what they have been able to do. creative consultancy called Lippincot and Taco Bell's in-house design group, TBD. This new logo simplifies the image of this brand in an attempt to connect with younger diners.
More than creating something entirely original, this new logo define and carry out a more familiar change to the image associated with this chain of fast food restaurants. The palette of blues, pinks and yellows that was a trend in the mid-90s disappears, and has been replaced by one more related to purple with a special touch in a shading with gradients.
Also, the same Taco Bell font has been updated to keep up with the new design. The previous design focused on a variety of curves, while the current one goes straight for a striking black variant of a gotham font.
The best thing about this logo is that it allows more customization with colors, patterns and textures. This includes variations brought to be integrated in restaurants such as bells, slices and other types of icons that can be seen in the establishments of this popular fast-food brand. A fresh and meaningful logo that tries to reach the youngest audience in these digital times.