The mashups in addition to being a technique used in music based on mixing two or more songs. When is used in the graph, we obtain cool results under the same principle: combining elements or sources of information, which may not have anything in common, and thus give life to an idea that comes from the imaginative world of the creative.
Les Créatonautes is an advertising agency located in Strasbourg, France. His specialty is transform everyday objects into surreal compositions, and through their account on Instagram, they show us fantastic animals, unusual objects, and endless transformations with an impeccable finish.
The project idea on Instagram
These agency mashups are a parallel project to their jobs. They are well done images, which can have a background concept or border on the absurd, they are fun and highlight two important aspects in a creative agency: its imagination and technical skills. I invite you to discover some of his creations:
Fantastic animals
Nature is the most limitless source for inspiration, and the animals are the protagonists in these examples.
A 'in love' beetle.
A frog so bittersweet it's creepy.
This turtle has the perfect shell to sneak into Carmen Miranda's headdress.
They say that you are what you eat, here is a clear example of it.
How would the Black iSwan be? Interesting, right?
This concept is one of my favorites. Bees are seriously threatened by the combined effects of climate change, intensive agriculture, pesticides, loss of biodiversity and pollution. Without them, coffee, apples, corn, tomatoes and cocoa would disappear, to name just a few of the crops that depend on their pollination. Let us be aware of its conservation.
Not so everyday objects
Our day to day is immensely loaded with objects, from our time and from previous ones. A whole range of possibilities to make mashups.
This grenade could well be a metaphor for the ghoulish game of terrorists or seen as an explosion of summer fun.
This is certainly what we wish we could bring home after several days in paradise.
Go fossil from 1983 to have been found.
Surely sweet.
Prisoners in love.
Chupa Chups low in calories.
With this wallet, saving is easy.
Vegan eggs.
I need caffeine!
If you want to see more of his fantastic images, visit his account Instagram.
Images - Les Créatonautes